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Какой браузер нужен чтобы играть в Roblox?

Я сижу в Google захожу в Roblox и нажимаю кнопку «Play» Потом у меня высвечиваются «ROBLOX is now loading. Get ready to play!» и потом «You’re moments away from getting into the game!

Download and Install ROBLOX
Click here for help» нажимаю скачать Roblox и мне высвечивается «Thanks for playing ROBLOX
1
Click RobloxPlayer.exe to run the ROBLOX installer, which just downloaded via your web browser.

2
Click Run when prompted by your computer to begin the installation process.

3
Click Ok once you’ve successfully installed ROBLOX.

4
After installation, click Play below to join the action!
Play
» я скачиваю и меня переводит в Interner Exployer там я нажимаю кнопку «Play» и фигушки

Высвечивается это »
Не удается отобразить веб-страницу

Возможная причина:
•Для некоторых файлов или части содержимого этой веб-страницы требуется программа, которая не установлена на компьютере.

Попробуйте сделать вот что:

Найти в Интернете программу, которую можно использовать для просмотра этого веб-содержимого.

Источник

Sentence examples similar to please click here for help from inspiring English sources

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At this point this article crashed, please click here for the latest reports.

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Please click here for more information regarding location.

For driving impressions and more information on the vehicle, please click here for the slide show.

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Click here for more information: перевод, синонимы, произношение, примеры предложений, антонимы, транскрипция

Произношение и транскрипция

Перевод по словам

noun: щелчок, щелканье, защелка, засечка, щелкающий звук, трещотка, собачка

verb: щелкать, ладить, отличаться слаженностью, отличаться четкостью, иметь успех, точно подходить, точно соответствовать

adverb: здесь, сюда, тут, вот, вон, в этот момент

noun: настоящее место

preposition: для, на, за, в, к, в течение, ради, от, вместо, по причине

conjunction: ибо, ввиду того, что

adverb: более, больше, еще, гораздо, много, значительно, снова, очень, опять, почти

adjective: больший, дополнительный, добавочный, более многочисленный

noun: большее количество, дополнительное количество

noun: информация, сведения, данные, сообщение, справки, знания, осведомленность, донесение, жалоба, обвинение

Источник

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Название сайта

Адреса и контакты

Click Here Ltd. 121472 / Suite 2 Gibraltar Heights, 215 Main Street, Gibraltar

Отзывы о сервисе Scanprofile

Scanprofile (scanprofile.io) — лохотрон, который разводит клиентов на платную подписку.

Схема развода следующая.

Сначала вам на почту шлют спам-рассылку, в которой предлагают последить за своим мужем (женой).

Рассылка идет через сайт marketplacerf.ru, который состоит из одной страницы, описывающий самые известные маркетплейсы.

При чем тут маркетплейсы? Да ни при чем. Просто для отвода глаз.

В спам-рассылке будет указано, что вы получили это письмо, так как сами подписались на рассылку о маркетплейсах.

Не пытайтесь вспомнить когда это было. Вы ни на что не подписывались. Вам просто внаглую шлют спам, пытаясь изобразить при этом легальную рассылку.

Но вернемся обратно к сервису Scanprofile. В письме указано, что сервис создан российскими программистами.

Вам опять врут. Если вы посмотрите на данные сайта scanprofile.io, то увидите, что там указана какая-то офшорная контора Click Here Ltd с регистрацией в Гибралтаре.

По поводу Click Here Ltd — не факт, что это реальная фирма. Есть фирма с таким названием в Англии. Занимается строительством и транспортными услугами. Она тут явно ни при чем.

Вы не поедете в Гибралтар проверять ее существование, поэтому на сайте могли указать выдуманные данные, тоже для отвода глаз, как и сайт про маркетплейсы.

На сайте scanprofile.io вам предлагают два тарифа.

Тариф Старт стоит 10 рублей в сутки. Тариф PRO — 599 рублей за 5 дней. И вот здесь как раз и кроется подвох.

У жуликов расчет на то, что вы не пожалеете 10 рублей для пробы. Даже не из ревности, не из недоверия к своей половинке, а просто из интереса — как это работает?

Вы думаете: что такое 10 рублей! Копейки! И оплачиваете эти копейки со своей банковской карты.

При этом вы думаете, что сейчас глянете, что это такое, и потом отключите сервис и больше не будете его оплачивать.

Но не тут-то было! Согласно правилам сервиса (которые вы, естественно, не читаете, думая, что вы самые умные), при внесении первой оплаты вы автоматически подписываетесь на платную подписку с автоматическими платежами.

После пробного первого дня за 10 рублей вас автоматом переводят на тариф PRO и списывают с вас 599 рублей, даже не спрашивая вашего разрешения.

В правилах сервиса указано, что вы в любой момент можете отказаться от автоплатежей.

Но практика показывает обратное. В подобных лохотронах функционал отключения подписки либо отсутствует, либо не работает, либо работает с длительной задержкой.

То есть после того, как с вашей карты снимут кучу денег, вы поймете, что влипли и побежите искать кнопку отключения подписки.

И тут вдруг окажется, что отписаться от автоплатежей невозможно.

Или же вы вроде бы отпишетесь, но через какое-то время увидите, что деньги все равно снимаются.

То есть вам опять же для отвода глаз изобразят отключение автоплатежей, но по факту ничего не отключат, а продолжат списывать деньги с карты.

Как отключить платную подписку и списание денег scanprofile.io? Самый надежный способ это блокировка карты и ее замена на новую.

В этом случае аферисты не смогут снимать деньги с новой карты, так как у нее будут другие реквизиты.

Самое интересное, что потратив кучу денег, вы так и не узнаете никаких секретов и тайн человека, за которым решили последить.

Максимум, что вам может дать сервис scanprofile.io — это какая-то фальшивая выдуманная информация, а вслед за ней сообщение, что все это было шуткой, розыгрышем и не стоит воспринимать данную информацию всерьез.

Возмущаться будет бесполезно, потому что вас ткнут носом в оферту, где написано, что Scanprofile это просто развлекательный сервис.

Вот и считайте, что вы развлеклись за 600 рублей (если не больше) из-за своего любопытства или подозрительности.

ПРЕДУПРЕДИТЕ ВСЕХ СВОИХ ДРУЗЕЙ И ЗНАКОМЫХ:

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Contents

Character Template

Basic Information

Real Name

The RealName field refers to the Character’s current legal name. Do not put any aliases here. Leave this field empty if it is unknown. Use the ‘RealName2’ or ‘RealNameRef’ field for the reference where the character’s real name was first revealed. (It may be the same issue they first appeared).

Current Alias

The CurrentAlias field refers to the Character’s most recently used alias. Leave the field empty if it is the same as RealName. Only one Alias can occupy this field at a time. Leave this field empty if no name other than the character’s real name is known. Use the ‘CurrentAliasRef’ field for the reference where the character’s CurrentAlias was first revealed. (It may be the same issue they first appeared).

Aliases

The Aliases field refers to any other names or codenames used by the character. Try to put a Reference Tag next to each alias that points to the comic where the character was called that name. If no other names are used by the character, leave the field empty.

Identity

The Identity field has two options: Public or Secret. Public Identity means the general populace knows the subject by both their Real/OfficialName and their Current Alias. Secret Identity means a few people may know the subject’s true identity, but the vast majority of the population only knows one or the other. Leave this field blank if you are unsure which the subject falls under.

The AlienRace field refers to the race of extraterrestrial beings this character belongs to. Do not use this field for terrestrial races such as Asian or Latino. Examples that would work in this field include Skrull, Kree, and Shi’ar. See Category:Races for all known races on the Database.

Alignment

The Alignment field has three options: Good, Bad, or Neutral. Putting ‘Evil’ in this field will convert it to Bad. Use ‘Neutral’ if you are unsure which the article falls under.

Affiliation

The Affiliation field refers to any team, group, or organization this character is or has been affiliated with. Try to use references for when the character was first affiliated with this team, group, or organization if possible, and try to link to the affiliation’s page in each instance.

Universe

The Universe field refers to the numerical Marvel reality the subject originally came from. Use the ‘Universe2’ or ‘UniverseRef’ fields for references and explanations, or if the subject somehow came from multiple universes.

Characteristics

Gender

The Gender field refers to the gender of the character. Options are: Male, Female, and Other. Leave the field empty if their gender is unknown.

Height

The Height field refers to how tall the character is. Enter the height in feet and inches, such as 5’11». Use the ‘Height2’ field for further explanations and heights the character may have.

Weight

The Weight field refers to how much the character weighs on Earth. Enter the weight in either lbs or kgs, as in 220 lbs or 100 kg. Use the ‘Weight2’ field for further explanations and weights the character may have.

The Eyes field refers to the character’s primary eye color, typically color of the irises in the character’s eyes. Options include: Blue, Green, and Brown. See Category:Characters by Eye Color for more. Use ‘Eyes2’ for multiple colors of eyes or if explanation is needed.

The Hair field refers to the primary color of the character’s hair. Examples include: Brown, Blonde, Bald, None. Note that ‘Bald’ and ‘None’ do not mean the same thing. Bald means the character once had hair, but does not now, and None means they never had any hair. See Category:Characters by Hair Color for more. Use ‘Hair2’ for multiple hair colors or if further explanation is needed.

The UnusualSkinColour field refers to the color of the character’s skin. This field is only used for odd colorings, and not those typically found on humans on Earth. Examples include: Blue, Red, Green, and None. ‘None’ referrs to characters who have no skin. See Category:Characters by Skin Color for more. Use ‘Skin2’ for multiple unusual skin colors or if further explanation is needed.

Status

Citizenship

The Citizenship field refers to the primary citizenship the character currently carries. Examples include: Canadian, American, Egyptian, etc. Use ‘Citizenship2’ for multiple current citizenships, or if further explanation is needed. If you are unsure how to citizenshipize the country in mind, just input the country and the template will convert it for you. Do not use this field for citizenships of Alien empires, use the AlienRace field instead.

Marital Status

The MaritalStatus field refers to the current status of the character’s marriage. Options include: Married, Single, Widowed, etc. Use ‘MaritalStatus2’ for further explanation or multiple statuses.

Place of Death

The PlaceOfDeath field refers to the location the character died. Note that use of this field automatically categorizes the character as deceased, so only use it if they are still currently dead. Try to use links to the actual locations where possible. Multiple deaths can be entered here as well.

Creators

The Creators field refers to the writer and artist who first created the character. This can usually be found on the comic page of the character’s first appearance. Separate the creators by semicolons, for example: Stan Lee; Steve Ditko. To quickly fill this field in, enter: <> where ‘FIRST APPEARANCE’ is what you would be putting in the ‘First’ field.

Comic Template

Basic Information

Editor-in-Chief

This ‘timeline’ was on Wikipedia, and may contain errors, but it’s a good basis to start from.

Cover Artists

The CoverArtist1-10 fields refer to the artist or artists who were responsible for any or all of the covers displayed on the issue’s page. Up to 10 separate Cover Artists can be listed, with each one listed separately in their own field.

Production

The Production1_1-5 fields refer to the person or people credited with the production of the book somewhere inside. These titles sometimes include: Executive Producer, Production, Production Assistant, etc. Up to 5 different production team members may be listed, each in it’s own field.

Publisher

President

The President1_1-5 fields refer to the person or people who are listed as President in the comic somewhere. It’s usually only one person, but up to five may be added in their own fields.

Writers

The Writer#_# fields refer to the person or persons who were credited with writing the story. The initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of writers listed. For example: if the first story in a comic had two writers, Brian Michael Bendis and Stan Lee, the Writer fields would look like this:

If a different book had Brian Michael Bendis write the first story, and Stan Lee write the second, the fields would look like this:

In this second case, you can tell that Stan Lee is the first writer («_1») of the second story («2_»).

Pencilers

The Penciler#_# fields refer to the person or persons who were credited with drawing the story. Just like with Writers, the initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of writers listed. Check out the Writers section for more examples.

Inkers

The Inker#_# fields refer to the person or persons who were credited with drawing the story. Just like with Writers, the initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of inkers listed. Check out the Writers section for more examples.

Colourists

The Colourist#_# fields refer to the person or persons who were credited with drawing the story. Just like with Writers, the initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of colourists listed. Check out the Writers section for more examples.

Letterers

The Letterer#_# fields refer to the person or persons who were credited with drawing the story. Just like with Writers, the initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of letterers listed. Check out the Writers section for more examples.

Editors

The Editor#_# fields refer to the person or persons who were credited with any type of editing on the story. Just like with Writers, the initial # refers to the story being referenced (1 being the first story, 2 being the second, etc), while the second # refers to the number of editors listed. Check out the Writers section for more examples.

Team Template

Official Team Name

The OfficialName field refers to the Name of the Team as they’re publicly known. If the team hasn’t been named, or isn’t publicly known, leave this field blank.

Team Aliases

The Aliases field refers to any other names for the team. This may include names they were called by opposing team members, or names the fans know the team as, but are not official.

Status

The Status field refers to if the team is still active or not. If they are active, put ‘Active’, if they are not, put ‘Defunct’.

Identity

The Identity field has two options: Public or Secret. Public Identity means the general populace knows the subject by both their Real/OfficialName and their Current Alias. Secret Identity means a few people may know the subject’s true identity, but the vast majority of the population only knows one or the other. Leave this field blank if you are unsure which the subject falls under.

Alignment

The Alignment field has three options: Good, Bad, or Neutral. Putting ‘Evil’ in this field will convert it to Bad. Use ‘Neutral’ if you are unsure which the article falls under.

Universe

The Universe field refers to the numerical Marvel reality the subject originally came from. Use the ‘Universe2’ or ‘UniverseRef’ fields for references and explanations, or if the subject somehow came from multiple universes.

Team Leader(s)

The TeamLeaders field refers to any character who ever lead the team, however briefly. For example, Team leaders of the X-Men include Professor X, Cyclops, Storm, and Wolverine.

Gallery Template

Organization Template

Location Template

Official Name

The OfficialName field refers to the official title of the Story Arc as set by Marvel.

Aliases

The Aliases field refers to any other names or codenames used by the character. Try to put a Reference Tag next to each alias that points to the comic where the character was called that name. If no other names are used by the character, leave the field empty.

Galaxy

The Galaxy field refers to the galaxy the location resides in, if applicable. In most cases, this will be the ‘Milky Way’ galaxy, which is the system Earth resides in.

Star System

The Star System field refers to the star system the location resides in, if applicable. In most cases, this will be the ‘Sol’ system, which is the system Earth resides in.

Planet

The Planet field refers to the planet the location resides in, if applicable.

Country

The Country field refers to the country the location resides in, if applicable.

State

The State field refers to the state the location resides in, if applicable. Use ‘New York State’ for the state of New York.

The City field refers to the city the location resides in, if applicable. Use ‘New York City’ for the city of New York.

Locale

The Locale field refers to the specific small area the location resides in. This may be the suburb name, or general area, such as ‘Times Square’ or ‘Uptown’.

Dimensions

The Dimensions field refers to the physical dimensions (length, width, height) of the location. If it is unknown, leave it blank.

Vehicle Template

Item Template

Race Template

Reality Template

Event Template

Story Arc Template

Basic Information

Official Name

The OfficialName field refers to the official title of the Story Arc as set by Marvel.

Episode Template

Film Template

Staff Template

Glossary Entry Template

Image Template

Basic Information

License

The License field refers to the media the image is taken from (which reflects what license it falls under). Options include:

Image Type

The ImageType field refers to what kind of subject is the main focus of the image. In most cases, this will be a character, but other options include:

Image Contents

Image Universe

Subject

The Subject1-40 fields refer to the subject of this image, usually the reason it was uploaded. It is important to note that the page name of the subject must be entered as it appears on the site, ie «Scott Summers (Earth-616)», not «Cyclops».

Image Source

Source

The Source, Issue, and Issue2 fields refer to where this image originally came from. If the image is from a comic book, the source would be the issue the image was taken from, (eg. Uncanny X-Men Vol 1 234). Otherwise, if the source were another website or possibly a book, the corresponding URL or ISBN of those could be entered here.

Источник

click here

1 Click Here

here below — на земле, в этом мире

2 click here

3 Click Here

4 click here

5 firsttime users click here

6 firsttime visitors click here

7 here

up to here, down here — до этих пор, до этого места, досюда

between here and London — отсюда до Лондона, между нами и Лондоном

when I am out of here … — когда я уеду отсюда …

here, there, and everywhere — повсюду

here below — на земле, в этом мире

here and now — в настоящее время, именно сейчас

neither here not there — это не относится к делу, это тут ни при чём

here goes! — что ж, начнём!; приступим!, поехали!; была не была!

here, someone! Where are you? — эй, кто-нибудь! Где вы?

look here, lover-boy! — послушай, красавчик!

8 discount

ATTRIBUTES:

one-time discount — единовременная [разовая\] скидка

COMBS:

discount in the amount of— скидка в сумме

At the purchase of 6-10 titles you will obtain the discount in the amount of 5%.

10% discount, discount of 10% — скидка в размере 10%, десятипроцентная скидка

1% discount for cash — скидка 1% за расчет наличными

15% discount for quantity purchases — 15-процентная скидка за покупку в большом количестве

less discount of 5% — со сидкой в 5%, за вычетом 5%

A discount of up to 40% may apply to Physical Damage Coverage for your boat, if the boat is less than 11 years old.

a discount of 10 to 40 percent — скидка (в размере) от 10% до 40%

a discount (of) between 10% and 20% — скидка (в размере) от 10% до 20%, скидка между 10% и 20%

discount on [below, to, off, from\] — скидка с (цены, тарифной ставки)

50% discount below the normal retail price — 50% скидка с обычной розничной цены

You can get 50% discount off the regular ticket price!

Click here to order this book at a discount from the regular list price.

discount on (smth.) — скидка на (что-л.)

Members will receive special discounts on all products. — Участники получат специальные скидки на все товары.

special discount to students, special students discounts — специальные скидки для студентов, специальные скидки студентам, специальные студенческие скидки

50% discount for children under 12 — 50% скидка для детей в возрасте до 12 лет

to give [to grant, to allow\] a discount — предоставить скидку

Discounts are given for quantity purchases.

First, they commit all participants to grant discounts of the same type to buyers who meet the same conditions of eligibility.

The producer usually establishes a list price and then allows discounts from it to various types of intermediate customers.

Later in the century, as competition for customers increased, some booksellers offered discounts of 20 percent and more.

to get [to receive, to obtain\] a discount — получить скидку

Club members get special discount off the normal rates. — Члены клуба получают специальную скидку с обычных тарифов.

He received cash discount of 3%. — Он получил скидку в размере 3% за оплату наличными.

to earn a discount — получить [заслужить, заработать\] скидку

When purchases must be placed within a specified period to earn a discount, the prospective contractor must indicate the required time period.

Those who purchase for cash are allowed a discount of 2%, while those who pay within one month can claim a discount of 1%.

to ask for a discount — просить [требовать\] скидку, обращаться за скидкой

If you’re going to pay cash, ask for a discount.

It could be very useful to be able to negotiate a discount for cash if you are buying luxury items like a fur coat or an expensive piece of jewellery.

Large volume orders may be subject to a discount. — Крупные заказы могут подлежать скидке. [По крупным заказам может предоставляться скидка.\]

to qualify for a discount — иметь право на скидку; получить право на скидку; давать право на скидку

To qualify for discount all orders must be received by 30th June. — Чтобы иметь право на скидку, все заказы должны быть получены до 30 июня.

to be eligible for [to be entitled to\] a discount — иметь право на скидку

Find out if you are entitled to a discount. — Выясните, имеете ли вы право на скидку.

to lose a discount — терять скидку, терять право на скидку

This means that you can make 1 claim in any year or 2 claims in any 3-year period, and you won’t lose the discount earned for your previous years of safe driving. — Это означает, что вы можете предъявить одно требование в течение любого года или два требования в течение любого трехлетнего периода, и вы не потеряете скидку, заработанную за предыдущие года безопасного вождения.

To find the sale price of the item, you calculate the discount and subtract the discount from the original price.

to reduce/to increase discount — уменьшать/увеличивать скидку

ThyssenKrupp Nirosta reduces cash discount.

Under the Local Government Act 2003, all District Councils have been allowed to reduce their Council Tax discount on second homes from 50% to 10%.

American Airlines also has increased its discount from 21 percent to 22 percent on all domestic fares and international full fares.

They’ve increased the tax discount on the house.

ATTRIBUTES:

deep discount — глубокий дисконт, значительный дисконт*

COMBS:

discount in the amount of— дисконт в сумме

10% discount, discount of 10% — дисконт в размере 10%, десятипроцентный дисконт

a discount of 10 to 40 percent — дисконт (в размере) от 10% до 40%

a discount (of) between 10% and 20% — скидка (в размере) от 10% до 20%, скидка между 10% и 20%

discount on [below, to, off, from\] — дисконт к (цене, номиналу), дисконт с [от\] (цены, номинала)

Coupons are sold at a discount to maturity value.

The Company amortizes any discount or premium as part of interest expense on the related debt using the effective interest method.

Although the issuer will calculate original issue discount, if any, based on its determination of the accrual periods, a bondholder may, subject to some restrictions, elect other accrual periods.

All taxable discount securities, including Corporate and Government Bonds, Federal STRIPs, Eurobonds, and Taxable Municipal securities.

The shop discounted goods. — Магазин сделал скидку на товары.

to discount from [off\] price — сделать скидку с цены

to discount (by) 10% — делать скидку в размере 10%

Companies discount their goods by 10%-75% only to sell more volume. — Компании предоставляют скидку на свои товары в размере 10-75% [компании снижают цену своих товаров на 10-75%\] только для того, чтобы увеличить объем продаж.

If an item has not sold within two weeks the store discounts the item by 25% for the third week, 50% for the fourth week, and 75% for the fifth week. — Если предмет не продается в течении двух недель, то в течение третьей недели предмет предлагается со скидкой в 25%, в течение четвертой — со скидкой 50%, а в течение пятой — со скидкой 75%.

All items were discounted about 20% from the suggested list prices. — Цена всех товаров была снижена на 20% по сравнению с рекомендованной прейскурантной ценой.

The company discounted prices on its products. — Компания сделала скидку с цены на свои товары.

United discounts the fare by 50%. — «Юнайтед» делает скидку с тарифа в размере 50%.

The one-way fares are now discounted 15% off regular fares. — Стоимость проезда в один конец в настоящее время снижена на 15% по сравнению с обычными тарифами.

This interest rate is discounted from the published bank standard variable rate for an agreed period from the start of the mortgage. — Эта процентная ставка снижена по сравнению с опубликованной стандартной плавающей процентной ставкой банка на оговоренный период, считая от начала действия ипотечного кредита.

discounted period — период скидки [скидок\]*, период действия скидки*

discounted price — цена со скидкой [с дисконтом\], дисконтная цена

to discount at the rate of 10% — учитывать по ставке 10%

In the same way, circumstances often forced discount houses themselves to discount fine trade bills at the rate for fine bank bills. — Точно также, обстоятельства часто вынуждают сами дисконтные дома учитывать первоклассные торговые векселя по ставке, установленной для первоклассных банковских векселей.

The Federal Reserve was given the right to discount “eligible paper” for member banks, that is lend money to the banks on the basis of the commercial paper arising from loan transactions with their customers. — Федеральной резервной системе было предоставлено право учитывать «приемлемые бумаги» для банков-членов, т. е. давать банкам деньги взаймы на базе коммерческих бумаг, возникающих в связи с кредитными операциями с их клиентами.

to discount the note at 10% — учитывать долговое обязательство под 10%

The company discounted the note at a bank at 10%. — Компания учла долговое обязательство в банке под 10%.

If the vendor receives a note, he may discount it at the bank. — Если торговец получает простой вексель, он может учесть его в банке.

to get a bill discounted — учесть вексель, произвести учет векселя

to discount the loan — предоставлять дисконтный заем, делать заем дисконтным

Negotiate the terms of the loan ( amount, interest rates) first and then lender discounts the loan by charging a fee which will be deducted from the loan amount before being dispersed to the borrower. — Договоритесь об условиях кредитования (сумма, процентные ставки) и потом кредитор сделает заем дисконтным путем взимания платы, которая будет вычтена из суммы займа перед выдачей заемщику.

to discount at a rate of 10% — дисконтировать по ставке 10%

Discount future cash flows to the present using the firm’s cost of capital. — Приведите будущие денежные потоки к текущей стоимости, используя стоимость капитала фирмы.

To adjust for the time value of money, we discounted future costs to present value. — Чтобы осуществить корректировку на временную стоимость денег, мы привели будущие затраты к текущей стоимости.

We discount future cash flows by an interest rate that has been adjusted for risk. — Мы дисконтируем будущие денежные потоки, используя процентную ставку, скорректированную на риск.

The taxpayer must continue to discount the unpaid losses attributable to proportional reinsurance from pre-1988 accident years using the discount factors that were used in determining tax reserves for the 1987 tax year. — Налогоплательщик должен продолжать дисконтировать неоплаченные убытки, относящиеся к пропорциональному перестрахованию за годы убытка, предшествующие 1988 г., используя коэффициенты дисконтирования, которые применялись при определении налоговых резервов на 1987 налоговый год.

When comparing projects with different risk levels, it is best to discount each project’s cash flows at its own discount rate and then compare the NPVs. — При сравнении проектов с разным уровнем риска, лучше всего произвести дисконтирование [продисконтировать\] денежные потоки каждого проекта по своей собственной ставке дисконтирования и затем сравнить чистую приведенную стоимость.

discounted cash flow — дисконтированный [приведенный\] денежный поток

discounted payback period — дисконтированный срок [период\] окупаемости

to discount smb’s opinion — игнорировать чье-л. мнение

They discount my opinion. — Они не принимают в расчет мое мнение.

We had already discounted the theory that they were involved. — Мы уже оставили идею об их причастности.

By stressing one factor, each theory discounts the others. — Выделяя один фактор, каждая теория оставляет без внимания остальные.

Democratic theory discounts the notion that allocation of scarce resources is the result of natural forces. — Демократическая теория игнорирует представление о том, что распределение редких ресурсов является результатом действия естественных сил.

Knowing his political bias they discounted most of his story. — Зная о его политических пристрастиях, они сомневались в правдивости большей части его истории.

Many people discount the value of statistical analysis. — Многие люди недооценивают статистический анализ.

Many traders don’t realize the news they hear and read has, in many cases, already been discounted by the market. — Многие трейдеры не осознают, что новости, о которых они услышали или прочитали, уже были учтены рынком.

Technology stocks discounted a lot of bad news from abroad. — Акции технологических компаний отреагировали на обилие плохих новостей из-за границы.

The bear market ends when at least most of the bad news is finally discounted by the market. — «Медвежий» рынок заканчивается, когда, по крайней мере, большая часть из плохих новостей наконец учитывается рынком.

In the United States, the stock market double discounts expected inflation, first through long term bond yields and second through relative stock prices. — В Соединенных Штатах, фондовый рынок дважды учитывает ожидаемую инфляцию, во-первых, в доходности долгосрочных облигаций, а во-вторых, в ценах на соответствующие акции.

These stock prices are discounting anticipated massive increases in profits for the S&P 500 companies in the future. — Цены акций учитывают ожидаемый в будущем массовый рост прибылей компаний, включаемых в расчет индекса «Стандард энд Пурз 500».

Today’s prices are discounting all future events, not only today’s news. — Сегодняшние цены учитывают все будущие события, а не только сегодняшние новости.

9 CHA

10 cha

11 modular data center

Параллельные тексты EN-RU

At Microsoft, we have focused a lot of thought and research around how to best operate and maintain our global infrastructure and we want to share those learnings. While obviously there are some aspects that we keep to ourselves, we have shared how we operate facilities daily, our technologies and methodologies, and, most importantly, how we monitor and manage our facilities. Whether it’s speaking at industry events, inviting customers to our “Microsoft data center conferences” held in our data centers, or through other media like blogging and white papers, we believe sharing best practices is paramount and will drive the industry forward. So in that vein, we have some interesting news to share.

В компании MicroSoft уделяют большое внимание изучению наилучших методов эксплуатации и технического обслуживания своей глобальной инфраструктуры и делятся результатами своих исследований. И хотя мы, конечно, не раскрываем некоторые аспекты своих исследований, мы делимся повседневным опытом эксплуатации дата-центров, своими технологиями и методологиями и, что важнее всего, методами контроля и управления своими объектами. Будь то доклады на отраслевых событиях, приглашение клиентов на наши конференции, которые посвящены центрам обработки данных MicroSoft, и проводятся в этих самых дата-центрах, или использование других средств, например, блоги и спецификации, мы уверены, что обмен передовым опытом имеет первостепенное значение и будет продвигать отрасль вперед.

Today we are sharing our Generation 4 Modular Data Center plan. This is our vision and will be the foundation of our cloud data center infrastructure in the next five years. We believe it is one of the most revolutionary changes to happen to data centers in the last 30 years. Joining me, in writing this blog are Daniel Costello, my director of Data Center Research and Engineering and Christian Belady, principal power and cooling architect. I feel their voices will add significant value to driving understanding around the many benefits included in this new design paradigm.

Сейчас мы хотим поделиться своим планом модульного дата-центра четвертого поколения. Это наше видение и оно будет основанием для инфраструктуры наших облачных дата-центров в ближайшие пять лет. Мы считаем, что это одно из самых революционных изменений в дата-центрах за последние 30 лет. Вместе со мной в написании этого блога участвовали Дэниел Костелло, директор по исследованиям и инжинирингу дата-центров, и Кристиан Белади, главный архитектор систем энергоснабжения и охлаждения. Мне кажется, что их авторитет придаст больше веса большому количеству преимуществ, включенных в эту новую парадигму проектирования.

Our “Gen 4” modular data centers will take the flexibility of containerized servers—like those in our Chicago data center—and apply it across the entire facility. So what do we mean by modular? Think of it like “building blocks”, where the data center will be composed of modular units of prefabricated mechanical, electrical, security components, etc., in addition to containerized servers.

Was there a key driver for the Generation 4 Data Center?

Наши модульные дата-центры “Gen 4” будут гибкими с контейнерами серверов – как серверы в нашем чикагском дата-центре. И гибкость будет применяться ко всему ЦОД. Итак, что мы подразумеваем под модульностью? Мы думаем о ней как о “строительных блоках”, где дата-центр будет состоять из модульных блоков изготовленных в заводских условиях электрических систем и систем охлаждения, а также систем безопасности и т.п., в дополнение к контейнеризованным серверам.
Был ли ключевой стимул для разработки дата-центра четвертого поколения?

If we were to summarize the promise of our Gen 4 design into a single sentence it would be something like this: “A highly modular, scalable, efficient, just-in-time data center capacity program that can be delivered anywhere in the world very quickly and cheaply, while allowing for continued growth as required.” Sounds too good to be true, doesn’t it? Well, keep in mind that these concepts have been in initial development and prototyping for over a year and are based on cumulative knowledge of previous facility generations and the advances we have made since we began our investments in earnest on this new design.

Если бы нам нужно было обобщить достоинства нашего проекта Gen 4 в одном предложении, это выглядело бы следующим образом: “Центр обработки данных с высоким уровнем модульности, расширяемости, и энергетической эффективности, а также возможностью постоянного расширения, в случае необходимости, который можно очень быстро и дешево развертывать в любом месте мира”. Звучит слишком хорошо для того чтобы быть правдой, не так ли? Ну, не забывайте, что эти концепции находились в процессе начальной разработки и создания опытного образца в течение более одного года и основываются на опыте, накопленном в ходе развития предыдущих поколений ЦОД, а также успехах, сделанных нами со времени, когда мы начали вкладывать серьезные средства в этот новый проект.

One of the biggest challenges we’ve had at Microsoft is something Mike likes to call the ‘Goldilock’s Problem’. In a nutshell, the problem can be stated as:

The worst thing we can do in delivering facilities for the business is not have enough capacity online, thus limiting the growth of our products and services.

Одну из самых больших проблем, с которыми приходилось сталкиваться Майкрософт, Майк любит называть ‘Проблемой Лютика’. Вкратце, эту проблему можно выразить следующим образом:

Самое худшее, что может быть при строительстве ЦОД для бизнеса, это не располагать достаточными производственными мощностями, и тем самым ограничивать рост наших продуктов и сервисов.

The second worst thing we can do in delivering facilities for the business is to have too much capacity online.

А вторым самым худшим моментом в этой сфере может слишком большое количество производственных мощностей.

This has led to a focus on smart, intelligent growth for the business — refining our overall demand picture. It can’t be too hot. It can’t be too cold. It has to be ‘Just Right!’ The capital dollars of investment are too large to make without long term planning. As we struggled to master these interesting challenges, we had to ensure that our technological plan also included solutions for the business and operational challenges we faced as well.
So let’s take a high level look at our Generation 4 design

Это заставило нас сосредоточиваться на интеллектуальном росте для бизнеса — refining our overall demand picture. Это не должно быть слишком горячим. И это не должно быть слишком холодным. Это должно быть ‘как раз, таким как надо!’ Нельзя делать такие большие капиталовложения без долгосрочного планирования. Пока мы старались решить эти интересные проблемы, мы должны были гарантировать, что наш технологический план будет также включать решения для коммерческих и эксплуатационных проблем, с которыми нам также приходилось сталкиваться.
Давайте рассмотрим наш проект дата-центра четвертого поколения

Are you ready for some great visuals? Check out this video at Soapbox. Click here for the Microsoft 4th Gen Video.

It’s a concept video that came out of my Data Center Research and Engineering team, under Daniel Costello, that will give you a view into what we think is the future.

From a configuration, construct-ability and time to market perspective, our primary goals and objectives are to modularize the whole data center. Not just the server side (like the Chicago facility), but the mechanical and electrical space as well. This means using the same kind of parts in pre-manufactured modules, the ability to use containers, skids, or rack-based deployments and the ability to tailor the Redundancy and Reliability requirements to the application at a very specific level.

Посмотрите это видео, перейдите по ссылке для просмотра видео о Microsoft 4th Gen:

Это концептуальное видео, созданное командой отдела Data Center Research and Engineering, возглавляемого Дэниелом Костелло, которое даст вам наше представление о будущем.

С точки зрения конфигурации, строительной технологичности и времени вывода на рынок, нашими главными целями и задачами агрегатирование всего дата-центра. Не только серверную часть, как дата-центр в Чикаго, но также системы охлаждения и электрические системы. Это означает применение деталей одного типа в сборных модулях, возможность использования контейнеров, салазок, или стоечных систем, а также возможность подстраивать требования избыточности и надежности для данного приложения на очень специфичном уровне.

Our goals from a cost perspective were simple in concept but tough to deliver. First and foremost, we had to reduce the capital cost per critical Mega Watt by the class of use. Some applications can run with N-level redundancy in the infrastructure, others require a little more infrastructure for support. These different classes of infrastructure requirements meant that optimizing for all cost classes was paramount. At Microsoft, we are not a one trick pony and have many Online products and services (240+) that require different levels of operational support. We understand that and ensured that we addressed it in our design which will allow us to reduce capital costs by 20%-40% or greater depending upon class.

Нашими целями в области затрат были концептуально простыми, но трудно реализуемыми. В первую очередь мы должны были снизить капитальные затраты в пересчете на один мегаватт, в зависимости от класса резервирования. Некоторые приложения могут вполне работать на базе инфраструктуры с резервированием на уровне N, то есть без резервирования, а для работы других приложений требуется больше инфраструктуры. Эти разные классы требований инфраструктуры подразумевали, что оптимизация всех классов затрат имеет преобладающее значение. В Майкрософт мы не ограничиваемся одним решением и располагаем большим количеством интерактивных продуктов и сервисов (240+), которым требуются разные уровни эксплуатационной поддержки. Мы понимаем это, и учитываем это в своем проекте, который позволит нам сокращать капитальные затраты на 20%-40% или более в зависимости от класса.

For example, non-critical or geo redundant applications have low hardware reliability requirements on a location basis. As a result, Gen 4 can be configured to provide stripped down, low-cost infrastructure with little or no redundancy and/or temperature control. Let’s say an Online service team decides that due to the dramatically lower cost, they will simply use uncontrolled outside air with temperatures ranging 10-35 C and 20-80% RH. The reality is we are already spec-ing this for all of our servers today and working with server vendors to broaden that range even further as Gen 4 becomes a reality. For this class of infrastructure, we eliminate generators, chillers, UPSs, and possibly lower costs relative to traditional infrastructure.

Например, некритичные или гео-избыточные системы имеют низкие требования к аппаратной надежности на основе местоположения. В результате этого, Gen 4 можно конфигурировать для упрощенной, недорогой инфраструктуры с низким уровнем (или вообще без резервирования) резервирования и / или температурного контроля. Скажем, команда интерактивного сервиса решает, что, в связи с намного меньшими затратами, они будут просто использовать некондиционированный наружный воздух с температурой 10-35°C и влажностью 20-80% RH. В реальности мы уже сегодня предъявляем эти требования к своим серверам и работаем с поставщиками серверов над еще большим расширением диапазона температур, так как наш модуль и подход Gen 4 становится реальностью. Для подобного класса инфраструктуры мы удаляем генераторы, чиллеры, ИБП, и, возможно, будем предлагать более низкие затраты, по сравнению с традиционной инфраструктурой.

Applications that demand higher level of redundancy or temperature control will use configurations of Gen 4 to meet those needs, however, they will also cost more (but still less than traditional data centers). We see this cost difference driving engineering behavioral change in that we predict more applications will drive towards Geo redundancy to lower costs.

Системы, которым требуется более высокий уровень резервирования или температурного контроля, будут использовать конфигурации Gen 4, отвечающие этим требованиям, однако, они будут также стоить больше. Но все равно они будут стоить меньше, чем традиционные дата-центры. Мы предвидим, что эти различия в затратах будут вызывать изменения в методах инжиниринга, и по нашим прогнозам, это будет выражаться в переходе все большего числа систем на гео-избыточность и меньшие затраты.

Another cool thing about Gen 4 is that it allows us to deploy capacity when our demand dictates it. Once finalized, we will no longer need to make large upfront investments. Imagine driving capital costs more closely in-line with actual demand, thus greatly reducing time-to-market and adding the capacity Online inherent in the design. Also reduced is the amount of construction labor required to put these “building blocks” together. Since the entire platform requires pre-manufacture of its core components, on-site construction costs are lowered. This allows us to maximize our return on invested capital.

Еще одно достоинство Gen 4 состоит в том, что он позволяет нам разворачивать дополнительные мощности, когда нам это необходимо. Как только мы закончим проект, нам больше не нужно будет делать большие начальные капиталовложения. Представьте себе возможность более точного согласования капитальных затрат с реальными требованиями, и тем самым значительного снижения времени вывода на рынок и интерактивного добавления мощностей, предусматриваемого проектом. Также снижен объем строительных работ, требуемых для сборки этих “строительных блоков”. Поскольку вся платформа требует предварительного изготовления ее базовых компонентов, затраты на сборку также снижены. Это позволит нам увеличить до максимума окупаемость своих капиталовложений.
Мы все подвергаем сомнению

In our design process, we questioned everything. You may notice there is no roof and some might be uncomfortable with this. We explored the need of one and throughout our research we got some surprising (positive) results that showed one wasn’t needed.

В своем процессе проектирования мы все подвергаем сомнению. Вы, наверное, обратили внимание на отсутствие крыши, и некоторым специалистам это могло не понравиться. Мы изучили необходимость в крыше и в ходе своих исследований получили удивительные результаты, которые показали, что крыша не нужна.
Серийное производство дата центров

In short, we are striving to bring Henry Ford’s Model T factory to the data center. http://en.wikipedia.org/wiki/Henry_Ford#Model_T. Gen 4 will move data centers from a custom design and build model to a commoditized manufacturing approach. We intend to have our components built in factories and then assemble them in one location (the data center site) very quickly. Think about how a computer, car or plane is built today. Components are manufactured by different companies all over the world to a predefined spec and then integrated in one location based on demands and feature requirements. And just like Henry Ford’s assembly line drove the cost of building and the time-to-market down dramatically for the automobile industry, we expect Gen 4 to do the same for data centers. Everything will be pre-manufactured and assembled on the pad.

Мы хотим применить модель автомобильной фабрики Генри Форда к дата-центру. Проект Gen 4 будет способствовать переходу от модели специализированного проектирования и строительства к товарно-производственному, серийному подходу. Мы намерены изготавливать свои компоненты на заводах, а затем очень быстро собирать их в одном месте, в месте строительства дата-центра. Подумайте о том, как сегодня изготавливается компьютер, автомобиль или самолет. Компоненты изготавливаются по заранее определенным спецификациям разными компаниями во всем мире, затем собираются в одном месте на основе спроса и требуемых характеристик. И точно так же как сборочный конвейер Генри Форда привел к значительному уменьшению затрат на производство и времени вывода на рынок в автомобильной промышленности, мы надеемся, что Gen 4 сделает то же самое для дата-центров. Все будет предварительно изготавливаться и собираться на месте.
Невероятно энергоэффективный ЦОД

And did we mention that this platform will be, overall, incredibly energy efficient? From a total energy perspective not only will we have remarkable PUE values, but the total cost of energy going into the facility will be greatly reduced as well. How much energy goes into making concrete? Will we need as much of it? How much energy goes into the fuel of the construction vehicles? This will also be greatly reduced! A key driver is our goal to achieve an average PUE at or below 1.125 by 2012 across our data centers. More than that, we are on a mission to reduce the overall amount of copper and water used in these facilities. We believe these will be the next areas of industry attention when and if the energy problem is solved. So we are asking today…“how can we build a data center with less building”?

А мы упоминали, что эта платформа будет, в общем, невероятно энергоэффективной? С точки зрения общей энергии, мы получим не только поразительные значения PUE, но общая стоимость энергии, затраченной на объект будет также значительно снижена. Сколько энергии идет на производство бетона? Нам нужно будет столько энергии? Сколько энергии идет на питание инженерных строительных машин? Это тоже будет значительно снижено! Главным стимулом является достижение среднего PUE не больше 1.125 для всех наших дата-центров к 2012 году. Более того, у нас есть задача сокращения общего количества меди и воды в дата-центрах. Мы думаем, что эти задачи станут следующей заботой отрасли после того как будет решена энергетическая проблема. Итак, сегодня мы спрашиваем себя…“как можно построить дата-центр с меньшим объемом строительных работ”?
Строительство дата центров без чиллеров

We have talked openly and publicly about building chiller-less data centers and running our facilities using aggressive outside economization. Our sincerest hope is that Gen 4 will completely eliminate the use of water. Today’s data centers use massive amounts of water and we see water as the next scarce resource and have decided to take a proactive stance on making water conservation part of our plan.

Мы открыто и публично говорили о строительстве дата-центров без чиллеров и активном использовании в наших центрах обработки данных технологий свободного охлаждения или фрикулинга. Мы искренне надеемся, что Gen 4 позволит полностью отказаться от использования воды. Современные дата-центры расходуют большие объемы воды и так как мы считаем воду следующим редким ресурсом, мы решили принять упреждающие меры и включить экономию воды в свой план.

By sharing this with the industry, we believe everyone can benefit from our methodology. While this concept and approach may be intimidating (or downright frightening) to some in the industry, disclosure ultimately is better for all of us.

Делясь этим опытом с отраслью, мы считаем, что каждый сможет извлечь выгоду из нашей методологией. Хотя эта концепция и подход могут показаться пугающими (или откровенно страшными) для некоторых отраслевых специалистов, раскрывая свои планы мы, в конечном счете, делаем лучше для всех нас.

Gen 4 design (even more than just containers), could reduce the ‘religious’ debates in our industry. With the central spine infrastructure in place, containers or pre-manufactured server halls can be either AC or DC, air-side economized or water-side economized, or not economized at all (though the sanity of that might be questioned). Gen 4 will allow us to decommission, repair and upgrade quickly because everything is modular. No longer will we be governed by the initial decisions made when constructing the facility. We will have almost unlimited use and re-use of the facility and site. We will also be able to use power in an ultra-fluid fashion moving load from critical to non-critical as use and capacity requirements dictate.

Проект Gen 4 позволит уменьшить ‘религиозные’ споры в нашей отрасли. Располагая базовой инфраструктурой, контейнеры или сборные серверные могут оборудоваться системами переменного или постоянного тока, воздушными или водяными экономайзерами, или вообще не использовать экономайзеры. Хотя можно подвергать сомнению разумность такого решения. Gen 4 позволит нам быстро выполнять работы по выводу из эксплуатации, ремонту и модернизации, поскольку все будет модульным. Мы больше не будем руководствоваться начальными решениями, принятыми во время строительства дата-центра. Мы сможем использовать этот дата-центр и инфраструктуру в течение почти неограниченного периода времени. Мы также сможем применять сверхгибкие методы использования электрической энергии, переводя оборудование в режимы критической или некритической нагрузки в соответствии с требуемой мощностью.
Gen 4 – это стандартная платформа

Finally, we believe this is a big game changer. Gen 4 will provide a standard platform that our industry can innovate around. For example, all modules in our Gen 4 will have common interfaces clearly defined by our specs and any vendor that meets these specifications will be able to plug into our infrastructure. Whether you are a computer vendor, UPS vendor, generator vendor, etc., you will be able to plug and play into our infrastructure. This means we can also source anyone, anywhere on the globe to minimize costs and maximize performance. We want to help motivate the industry to further innovate—with innovations from which everyone can reap the benefits.

Наконец, мы уверены, что это будет фактором, который значительно изменит ситуацию. Gen 4 будет представлять собой стандартную платформу, которую отрасль сможет обновлять. Например, все модули в нашем Gen 4 будут иметь общепринятые интерфейсы, четко определяемые нашими спецификациями, и оборудование любого поставщика, которое отвечает этим спецификациям можно будет включать в нашу инфраструктуру. Независимо от того производите вы компьютеры, ИБП, генераторы и т.п., вы сможете включать свое оборудование нашу инфраструктуру. Это означает, что мы также сможем обеспечивать всех, в любом месте земного шара, тем самым сводя до минимума затраты и максимальной увеличивая производительность. Мы хотим создать в отрасли мотивацию для дальнейших инноваций – инноваций, от которых каждый сможет получать выгоду.
Главные характеристики дата-центров четвертого поколения Gen4

To summarize, the key characteristics of our Generation 4 data centers are:

Scalable
Plug-and-play spine infrastructure
Factory pre-assembled: Pre-Assembled Containers (PACs) & Pre-Manufactured Buildings (PMBs)
Rapid deployment
De-mountable
Reduce TTM
Reduced construction
Sustainable measures

Ниже приведены главные характеристики дата-центров четвертого поколения Gen 4:

Расширяемость;
Готовая к использованию базовая инфраструктура;
Изготовление в заводских условиях: сборные контейнеры (PAC) и сборные здания (PMB);
Быстрота развертывания;
Возможность демонтажа;
Снижение времени вывода на рынок (TTM);
Сокращение сроков строительства;
Экологичность;

Map applications to DC Class

We hope you join us on this incredible journey of change and innovation!

Long hours of research and engineering time are invested into this process. There are still some long days and nights ahead, but the vision is clear. Rest assured however, that we as refine Generation 4, the team will soon be looking to Generation 5 (even if it is a bit farther out). There is always room to get better.

Использование систем электропитания постоянного тока.

Мы надеемся, что вы присоединитесь к нам в этом невероятном путешествии по миру изменений и инноваций!

На этот проект уже потрачены долгие часы исследований и проектирования. И еще предстоит потратить много дней и ночей, но мы имеем четкое представление о конечной цели. Однако будьте уверены, что как только мы доведем до конца проект модульного дата-центра четвертого поколения, мы вскоре начнем думать о проекте дата-центра пятого поколения. Всегда есть возможность для улучшений.

So if you happen to come across Goldilocks in the forest, and you are curious as to why she is smiling you will know that she feels very good about getting very close to ‘JUST RIGHT’.

Generations of Evolution – some background on our data center designs

Так что, если вы встретите в лесу девочку по имени Лютик, и вам станет любопытно, почему она улыбается, вы будете знать, что она очень довольна тем, что очень близко подошла к ‘ОПИМАЛЬНОМУ РЕШЕНИЮ’.
Поколения эволюции – история развития наших дата-центров

We thought you might be interested in understanding what happened in the first three generations of our data center designs. When Ray Ozzie wrote his Software plus Services memo it posed a very interesting challenge to us. The winds of change were at ‘tornado’ proportions. That “plus Services” tag had some significant (and unstated) challenges inherent to it. The first was that Microsoft was going to evolve even further into an operations company. While we had been running large scale Internet services since 1995, this development lead us to an entirely new level. Additionally, these “services” would span across both Internet and Enterprise businesses. To those of you who have to operate “stuff”, you know that these are two very different worlds in operational models and challenges. It also meant that, to achieve the same level of reliability and performance required our infrastructure was going to have to scale globally and in a significant way.

Мы подумали, что может быть вам будет интересно узнать историю первых трех поколений наших центров обработки данных. Когда Рэй Оззи написал свою памятную записку Software plus Services, он поставил перед нами очень интересную задачу. Ветра перемен двигались с ураганной скоростью. Это окончание “plus Services” скрывало в себе какие-то значительные и неопределенные задачи. Первая заключалась в том, что Майкрософт собиралась в еще большей степени стать операционной компанией. Несмотря на то, что мы управляли большими интернет-сервисами, начиная с 1995 г., эта разработка подняла нас на абсолютно новый уровень. Кроме того, эти “сервисы” охватывали интернет-компании и корпорации. Тем, кому приходится всем этим управлять, известно, что есть два очень разных мира в области операционных моделей и задач. Это также означало, что для достижения такого же уровня надежности и производительности требовалось, чтобы наша инфраструктура располагала значительными возможностями расширения в глобальных масштабах.

It was that intense atmosphere of change that we first started re-evaluating data center technology and processes in general and our ideas began to reach farther than what was accepted by the industry at large. This was the era of Generation 1. As we look at where most of the world’s data centers are today (and where our facilities were), it represented all the known learning and design requirements that had been in place since IBM built the first purpose-built computer room. These facilities focused more around uptime, reliability and redundancy. Big infrastructure was held accountable to solve all potential environmental shortfalls. This is where the majority of infrastructure in the industry still is today.

Именно в этой атмосфере серьезных изменений мы впервые начали переоценку ЦОД-технологий и технологий вообще, и наши идеи начали выходить за пределы общепринятых в отрасли представлений. Это была эпоха ЦОД первого поколения. Когда мы узнали, где сегодня располагается большинство мировых дата-центров и где находятся наши предприятия, это представляло весь опыт и навыки проектирования, накопленные со времени, когда IBM построила первую серверную. В этих ЦОД больше внимания уделялось бесперебойной работе, надежности и резервированию. Большая инфраструктура была призвана решать все потенциальные экологические проблемы. Сегодня большая часть инфраструктуры все еще находится на этом этапе своего развития.

We soon realized that traditional data centers were quickly becoming outdated. They were not keeping up with the demands of what was happening technologically and environmentally. That’s when we kicked off our Generation 2 design. Gen 2 facilities started taking into account sustainability, energy efficiency, and really looking at the total cost of energy and operations.

Очень быстро мы поняли, что стандартные дата-центры очень быстро становятся устаревшими. Они не поспевали за темпами изменений технологических и экологических требований. Именно тогда мы стали разрабатывать ЦОД второго поколения. В этих дата-центрах Gen 2 стали принимать во внимание такие факторы как устойчивое развитие, энергетическая эффективность, а также общие энергетические и эксплуатационные.

No longer did we view data centers just for the upfront capital costs, but we took a hard look at the facility over the course of its life. Our Quincy, Washington and San Antonio, Texas facilities are examples of our Gen 2 data centers where we explored and implemented new ways to lessen the impact on the environment. These facilities are considered two leading industry examples, based on their energy efficiency and ability to run and operate at new levels of scale and performance by leveraging clean hydro power (Quincy) and recycled waste water (San Antonio) to cool the facility during peak cooling months.

Мы больше не рассматривали дата-центры только с точки зрения начальных капитальных затрат, а внимательно следили за работой ЦОД на протяжении его срока службы. Наши объекты в Куинси, Вашингтоне, и Сан-Антонио, Техас, являются образцами наших ЦОД второго поколения, в которых мы изучали и применяли на практике новые способы снижения воздействия на окружающую среду. Эти объекты считаются двумя ведущими отраслевыми примерами, исходя из их энергетической эффективности и способности работать на новых уровнях производительности, основанных на использовании чистой энергии воды (Куинси) и рециклирования отработанной воды (Сан-Антонио) для охлаждения объекта в самых жарких месяцах.

As we were delivering our Gen 2 facilities into steel and concrete, our Generation 3 facilities were rapidly driving the evolution of the program. The key concepts for our Gen 3 design are increased modularity and greater concentration around energy efficiency and scale. The Gen 3 facility will be best represented by the Chicago, Illinois facility currently under construction. This facility will seem very foreign compared to the traditional data center concepts most of the industry is comfortable with. In fact, if you ever sit around in our container hanger in Chicago it will look incredibly different from a traditional raised-floor data center. We anticipate this modularization will drive huge efficiencies in terms of cost and operations for our business. We will also introduce significant changes in the environmental systems used to run our facilities. These concepts and processes (where applicable) will help us gain even greater efficiencies in our existing footprint, allowing us to further maximize infrastructure investments.

Так как наши ЦОД второго поколения строились из стали и бетона, наши центры обработки данных третьего поколения начали их быстро вытеснять. Главными концептуальными особенностями ЦОД третьего поколения Gen 3 являются повышенная модульность и большее внимание к энергетической эффективности и масштабированию. Дата-центры третьего поколения лучше всего представлены объектом, который в настоящее время строится в Чикаго, Иллинойс. Этот ЦОД будет выглядеть очень необычно, по сравнению с общепринятыми в отрасли представлениями о дата-центре. Действительно, если вам когда-либо удастся побывать в нашем контейнерном ангаре в Чикаго, он покажется вам совершенно непохожим на обычный дата-центр с фальшполом. Мы предполагаем, что этот модульный подход будет способствовать значительному повышению эффективности нашего бизнеса в отношении затрат и операций. Мы также внесем существенные изменения в климатические системы, используемые в наших ЦОД. Эти концепции и технологии, если применимо, позволят нам добиться еще большей эффективности наших существующих дата-центров, и тем самым еще больше увеличивать капиталовложения в инфраструктуру.

This is definitely a journey, not a destination industry. In fact, our Generation 4 design has been under heavy engineering for viability and cost for over a year. While the demand of our commercial growth required us to make investments as we grew, we treated each step in the learning as a process for further innovation in data centers. The design for our future Gen 4 facilities enabled us to make visionary advances that addressed the challenges of building, running, and operating facilities all in one concerted effort.

Это определенно путешествие, а не конечный пункт назначения. На самом деле, наш проект ЦОД четвертого поколения подвергался серьезным испытаниям на жизнеспособность и затраты на протяжении целого года. Хотя необходимость в коммерческом росте требовала от нас постоянных капиталовложений, мы рассматривали каждый этап своего развития как шаг к будущим инновациям в области дата-центров. Проект наших будущих ЦОД четвертого поколения Gen 4 позволил нам делать фантастические предположения, которые касались задач строительства, управления и эксплуатации объектов как единого упорядоченного процесса.

Источник

Click Here

here I am — вот и я

along here — в этом направлении

here below — на земле, в этом мире

it is a long way from here — это далеко отсюда

Смотреть что такое «Click Here» в других словарях:

Click Here : (To Find Out How I Survived Seventh Grade) — Click Here : (To Find How I Survived Seventh Grade) is a novel by Denise Vega. Contents 1 Plot 2 Sequel 3 Trivia 4 Awards … Wikipedia

Click Here to Exit — Infobox Album | Name = Click Here to Exit Type = Album Artist = SuperEgo (Stone Sour) Background = White Released = Unreleased Recorded = Producer(s) = James Jimbo Barton Genre = Post grunge Alternative metal Length = 56:33 Label = N/A * Last… … Wikipedia

click — 1. noun /ˈklɪk/ a) A brief, sharp, not particularly loud, relatively high pitched sound produced by the impact something small and hard against something hard, such as by the operation of a switch, a lock or a latch, or a finger pressed against… … Wiktionary

click-wrap — adj. Describes a license or contract that appears during the setup of a software program or online service and that requires the user to click a button to agree to the terms of the license. Also: clickwrap. Example Citations: Sometimes a contract … New words

Here I Stand (Usher album) — Here I Stand … Wikipedia

Here Come the Warm Jets — Here Come the Warm Jets … Wikipedia

Click and Clack’s As the Wrench Turns — Genre Animated Sitcom Created by Howard Grossman Doug Berman Written by … Wikipedia

Click-to-call — Click to call, also known as click to talk, click to chat and click to text, is a form of Web based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real time … Wikipedia

Click (2006 film) — Click Theatrical release poster Directed by Frank Coraci Produced by … Wikipedia

Источник

«Click here if you are not redirected automatically»

After the users have filled in a form, they hit submit. There are a lot of things happening behind the scenes the users won’t see, so we send them to a page that says:

Click here if you are not redirected automatically.

Next to the phrase above there is a button with the label «Back to the form».

I was wondering if there is a way to better phrase the information, and to reframe the action we invite the users to make.

Any better examples? Any advice?

4 Answers 4

Create page that shows some message with two buttons: “Back to the form” and “Continue” The second button performs the manual redirection.

It is also possible to hide the message for some time using CSS animations. Such approach works even with disabled JavaScript.

I would remove «back to form» and also try to solve the need for this type of page altogether by sorting out the issue with the development team. Either way, why would you want the user to go back to a form they just filled?

I would suggest the user to go back to the form. Instead I would label CTA for Back to Home (if it’s an e-commerce website).

You should have a primary CTA, which I believe in your case is the «click to redirect». The «back to form» seems like a secondary option.

Having the first a link and the second a button is counter intuitive, looks like you’re inviting the user, in the default general case, to go back to the form instead of going forward. Buttons are generally more prominent than links.

That said, the design suggested by @jiwopene is a step in the right direction.

Источник

#faceuptodomesticviolence

If you or a friend is suffering from physical abuse, emotional abuse, psychological abuse or verbal abuse please click here to find your local helpline.

Proceeds from downloads of this special iTunes single release will be donated by Hozier to a series of international domestic abuse charities. Visit www.iTunes.com/cherrywine to download.

Hozier is making Cherry Wine a clarion call to highlight the issue of domestic violence.

Hozier, Columbia Records, Island Records and Sony/ATV Music Publishing will donate their respective proceeds from downloads of this special single, released on 12th February, to a series of international domestic abuse charity organisations which provide support to victims and survivors of domestic abuse, while also engaging in advocacy and community outreach.

Cherry Wine was written by Hozier from the male perspective of an abuse sufferer. The song’s lyrics offer a unique insight into an abusive relationship, shining a light on the cycle of ‘justification’ often perpetuated in domestic violence incidents; that public health experts say controls the abused, shames the victim, and shifts responsibility for the abuser’s violent behavior.

Speaking of his decision to lead this charity campaign Hozier said, “Domestic violence is an ongoing issue in our society, the statistics of which are shocking and the effects of which damage whole families, communities and span generations.

With the song Cherry Wine, I tried to get across the difficulty of coming to terms with and facing up to domestic violence and the dynamic of an abusive relationship. I’m honoured to be joined by Saoirse Ronan, video director Dearbhla Walsh and Moe Dunford in spreading awareness on this issue.”

Saoirse Ronan added, “I am equally honoured to join Hozier to create awareness for the #FaceUpToDomesticViolence campaign with the release of “Cherry Wine” as a charity single. The song has always been one of my favourite tracks on his album. I hope through the video and song we can shine light on the issue and complexity of domestic abuse and in doing so help those caught up in the cycle of domestic violence”.

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Does Telling Someone to “Click Here” Work?

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.

So, it catches me off guard when people question something so fundamental. I’ve had people email me to settle disputes over the issue, such as the time a reader told me about an argument he was having with his boss. The employee thought it was archaic to tell people to “click here,” and his boss thought otherwise.

I politely replied that for once the boss was right. I never heard back.

Another reader once chastised me for wasting anchor text with the words “click here,” even though my primary goal for the link was to get people to click (shocking, I know). This is when I first realized that Google is truly making people lose their minds. Somehow, this person no longer saw links as navigation for actual people to use; they only exist to pass on “juice” according to an algorithm that no one outside of Mountain View fully understands.

Someone has the wrong idea.

It’s been a bit since I’ve seen any independent testing data on the use of actionable link anchor text (outside of my own), so I thought I’d share the results of a Marketing Sherpa experiment performed with their newsletter readers. The goal was to find out if the wording used in hyperlinks could make a difference in click through rates.

The answer is yes. They found that the right two or three “click” link words can lift click through rates by more than 8%.

Here are the results:

Since there’s no relevant difference between an HTML email message and a web page, the lesson is clear. Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response. Click here to read the original Marketing Sherpa article in its entirety, and have a good Monday. 🙂

Brian Clark

Brian Clark is the founder of Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and solopreneurs. He is also co-founder of Copyblogger’s content marketing and SEO agency.

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Reader Comments (282)

And before anyone else says it… I’ve already emailed Chris Pearson and told him he’s making us look bad with the “Continue Reading” anchor text he uses for this blog theme. 🙂

Amazing how such a short article can bring so many trackbacks and comments 🙂

Changing it now (on the old sturdy Cutline) 😉

Always wondered about this, thanks for the pointer B.

What about screen reader visitors – if all the links are ‘click here’ instead of something descriptive, are they not punished with a lot of ‘click here’, click here, click here and no sense of why/what’s beyond the link?

And yes, the juice aspect is one drilled into us by SEO experts. Are they wrong? Where’s the balance?

Not a real link:
“Click here for to learn more about our copyblogging services”

– can work, but now I want to get rid of the underline, too much of eye-sore. CSS can do that, but now, are we in trouble for breaking standard metaphor?

Use title tags for screen readers. If you’re offering a free ebook and your anchor text reads, “Click here,” your title atrribute should be the ebook’s title, for example. I tend to set my anchor text as, “Click here to download my free ebook, ‘How to Combine SEO and Usability,’” and then either use the same text for the title attribute or just the name of the ebook.

Thanks for writing this, Brian. Now I’ll have something to point to when the boss tells me that we should ALWAYS use keyword-rich anchor text, instead of “click here,” no matter what the situation.

Often, “click here” is the best anchor text to use, especially when you’re trying to make a sale!

the ‘click here to continue’ type of tags are drastically different than context aware links.

When a user is reading an article and gets to the end but wants more, they need to be told where to get it and how, I think this falls into Test Results you describe.

However; I fully believe that ‘click here’ links within an article do nothing but subtract from the value of the content. They add unecissary breaks/pauses. Our browsers (or readers…) are already smart enough to know the difference between text and a link and the users already know what to do with a link. If you mention something noteworthy and that particular text is the link out I think it is much more effective (forget the indexing algorithms) than using text such as ‘click here for more information’.

I certainly see your point (and agree) for certain situations in which the user is looking for direction. I think the argument you are presenting is slightly miss leading given that it only applies for the one type of link.

I would be more interested in a similar study on links within the actual articles themselves.

I agree completely. I see nothing wrong with helping people do what you want them to do.

I once put a link on my site with the anchor text, “DO NOT CLICK THIS!”. (And trust me, a LOT of people clicked it.) It lead to a sassy little “I told you not to click that” page. I moved the link around and monitored the click-throughs to see where people noticed it the most. Helped me determine where to place links I wanted people to click.

What would have been wrong with linking ‘Click here to read the original Marketing Sherpa article in its entirety’ – why did you have to stop at just ‘Click here’.

I am not against using those phrases, and I respect your opinion, as sometimes they make more sense and will eliminate redundancy, but just using ‘Click here’ all over the place seems tacky to me. It gets to a point where they turn into the animated GIF/flash ads all over the place trying to grab your attention at every turn – I eventually just turn those things off and avoid them.

I’m sure studies could be done all over the place to prove me wrong, but I would rather stick to a more descriptive link than litter a page with ‘Click heres’

Hi,
I wrote a blog post about the use of “click here” on travel websites….. last week…

I guess any blogger who is trying to “stem the click here tide” is a click hero?

Why don’t you just use buttons, if you’re looking for a call-to-action that isn’t already referenced in your text? You seem to be breaking the very fundamental nature of hyperlinks so that you can meet a slimy advertising need – to trick the user’s eye into looking at certain pieces of your content at the cost of consistent, usable design.

I’m certainly not saying that putting attention on the pieces of your site that bring revenue is wrong. I’m saying that crapping on convention and misusing the tools in your belt is wrong.

And at that, should buttons be labeled “Click here”? Should body copy be labeled “Read here”? Should headers be labeled “Ignore here”?

And another thing … text like “Continue to article” isn’t the same as just “Click here”. There is actual meaning to the former, whereas the latter is 100% redundant, semantically, with the fact that it is a link.

I love the line “Google is making people stupid”. Brilliant, and true. So many webmasters/bloggers are more worried about SEO and phrasing and ratios and stats than they are about, oh say, CONTENT.

Very well said. Stumbled and Dugg.

I work as a technical editor for web content, and part of our editorial standards require that we insert “Click here” at the beginning of any link. Something like “Click here to access this article” or what have you.

We’re required to do it so that we follow ADA standards for blind people. It’s so people who use a voice-based browser (or however they manage it, I really have no idea) they know where the links are.

Setting aside the various and sundry reasons “click here” links are bad, I would suggest you’re missing the bigger takeaway from the test. Out of the three phrases above, “click here” may be the strongest call to action – not that any of them are very strong.

Anyway, I would suggest that if you’re relying on “click here”, for links, you’re still failing. You need a stronger call to action.

Also, “click to continue” isn’t exactly the same thing as “click here”. The former is telling what the results of the action will be, the latter simply requests the action. Key difference.

Now, for the problems with “click here” links:
1) They’re bad for accessibility
2) They’re don’t accomodate for how users scan pages looking for actions within links (eyetracking studies bear this out)
3) They’re insulting to the user’s intelligence.

Nate, nothing in this post is my opinion. And no one said to use “click here” all over the place. You only use it when you really want someone to click. Most editorial links are not like that, so you would use descriptive anchor text in the vast majority of situations.

Baxter, on the other hand, is giving us nothing but opinion. You’re making a huge set of assumptions, Baxter, with no data to back them up. Your opinion versus testing is a lopsided battle that you lose.

And of course “click here” and “click to continue” are different, because the context is different. But the operative word is “click.”

If you really want someone to click, tell them to click. Period.

Great reminder of the value of testing.

My own tendency has been to avoid saying “click here” for aesthetic reasons (mainly for the aesthetic reasons that Nate and Baxter refer to). It’s nice to get a kick in the ego every now & then and remember that testing rules & opinion drools 🙂

As far as the “insulting to intelligence” argument, remember that while your results may vary, Sherpa’s readers are generally very web-savvy marketing professionals. If “click here” were going to be insulting to a group of people, wouldn’t they be one of the most likely groups to be insulted? And yet, look at the results…

However; I fully believe that ‘click here’ links within an article do nothing but subtract from the value of the content. They add unecissary breaks/pauses.

Randy, you only use it as a call to action when you really want someone to click. Let’s face it, as much as bloggers love to link, most of the time they don’t really care if you actually do click away, right? In fact, they probably hope you won’t. 🙂

But think about a situation where you want someone to continue reading, or you want to drive them to a landing page or affiliate merchant. Those are the situations where you need to use “click here” to get the highest response.

Creating actionable links is effective when understanding the context. MarketingSherpa used a single teaser intro and then leaving the reader hanging with “Click to continue”.

It’s just like “Please turn page” at the bottom of all those successful sales letters.
Some things just work.

I disagree with the sentiment of the post and agree entirely with Lee.

I also expect that test results you cite are testing for a very specific outcome, though it may not be the primary goal for all websites everywhere. Indeed, coherent design, accessibility and many other factors must be taken into account — click-throughs are not the final word in copy writing.

I agree that click here is effective. People might not like it, as they might think Billy Mayes tacky, but both are effective at initiating action.

I’m more in favor of “ClickMe,” a 1-word link telling what to do and what to do it to…not to mention personification added for flavoring.

click-throughs are not the final word in copywriting

They are when that’s the goal of your copy in a particular context. I thought I wrote a very narrow article related to a very narrow scenario, but many seem to be extrapolating beyond what I actually said.

It’s funny how emotionally invested people are in their beliefs about how things *should* be. Most successful people are only interested in what works, and I suppose I was writing this article for them. 🙂

Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response.

Wise words indeed, Brian!

Chris, I’m going to let you get away with that just this once. 🙂

Perfect timing on this article, Brian…

In preparation for my blog’s (re)launch, I’d been going through and scrubbing out “redundant text” like “click here” or “click me to continue.” It just seemed unnecessary for an experienced web user.

It seems I’ve now learned my lesson :-). Going to go back through and add it back to important locations (and especially at the end of post excerpts on the homepage!).

OMG. I have been using “Click Here to Bid on paintings instead of all that fancy stuff, thinking,” oh, I am such a low tech idiot!”. I just thought, make it simple. Ask them do do what you want them to do….You have made me feel terrific!! Now click on my name to see what I do. 🙂 Then you can smile and Click to bid. Maybe it works after all. All best, Jan
PS. I love your site. Helps me a lot.

Using click here as the only link text means you can only have one per page (from an accessibility standpoint – screen readers often read the link text and having more than one link with click here text would be redundant and difficult to use, at least if they point to different locations).

Even from an SEO point of view it can be wise to use “click here” links every once in a while. Over-optimizing your anchor text profile isn’t something you want to do, as it might raise all kinds of flags.

I vigorously disagree with teh “Google is making people retarded” since there were stupid people long before those zany California kids misspelt googol. What Google does is enable stupid people to clickslide somewhat further along the intertubes than they otherwise would venture.

P.S. I really like the bold red text, it’s easy on the eyes.

That is so wrong.
Why don’t you use “Click here” in your navigation, and other links? After all, you want users to click them..

this is a doozy of a tip. Thanks for the specific tips and advice. Your headlines from the other day really helped me out for a recent sales letter.

I think that “Click to Read More” should have been an option in the test. I think it could have scored aggressively as well.

Furthermore, you should not have used “Click here”. You should have used “Click to read”. The issue with “Click here” isn’t Click in my mind, but instead its the word Here. Here is a useless word. It doesn’t tell you anything about the destination. Continue tells you something, Read tells you something, Here doesn’t.

Couldn’t resist, sorry.

Have you ever tested these against more specific calls to action, like ‘learn more’ or ‘click for next step’? Is the word ‘click’ the essential word?

Brian, you know (or should know) I’m a big fan of yours, and have been almost since day one. There had to come a time sooner or later when I disagreed with you on something, and today’s the day.

That said, I don’t ENTIRELY disagree, just mostly. I don’t really dispute what marketing sherpa found. I’m just disagreeing on the takeaway. What I got from reading it is that a strong call to action will work better than a passive or vague phrase. Sometimes “click here” might be that call to action, but most times one can probably do better.

I think that’s the larger message: If you want someone to do something, don’t be wishy-washy about it. “Click here” links aside, I suspect you’d agree on that point.

And I’d have to disagree with your suggestions that I’m making a huge set of assumptions based on opinion. There’s very little opinion in my post. Yes, I do have a differing opinion on the most significant message found in the marketing sherpa report, but beyond that:

Click here links ARE bad for accessibility. It’s a fact. Much smarter people than I have explained why at great length.

Click here links DON’T accomodate scanning – again, there’s A LOT of research backing this up. Users scan for links, looking for specific calls to action. So, one “click here” could be hugely effective, and a second and third would (probably) show a huge drop-off.

They’re insulting to the user’s intelligence. OK, that one’s just opinion. You got me there.

Anyway, I rarely post since I rarely have anything to add, but always enjoy. Thanks.

Can’t you just throw a “nofollow” on the link if you’re worried about anchor text?

Otherwise, I agree with Joost – you don’t want over-optimization – even for internal link anchor text.

Gamermk nailed it. It’s all about the useless reference of “here” to itself.

Just remember not to be a more on. Words matter, right Brian? 😉

It seems to me that, even with the goal of marketing rather than usability, “click” can’t be the “exact action” we want someone to take. It can’t be that because not everyone clicks. Blind users don’t click. Users with certain motor disabilities don’t click. People using phones/handhelds probably won’t be clicking either. The “exact action” is the one that defines the end-point of the link, not whatever mechanism the reader uses to activate the link. The content creator has no control over the last, after all 🙂

Heh. Yeah that’s true – I “tap”. (Wacom tablet)

As soon as Gamermk tests it, I’ll take your word for that. Otherwise, “click here” has served me well over the years, and I don’t intend to change without having a tested alternative that outperforms. 🙂

So, one “click here” could be hugely effective, and a second and third would (probably) show a huge drop-off.

Baxter, thanks for the follow-up. Just so you know, I would never use more than one “click here.” That would be silly.

I’d also like to see some of the research you mention. I doubt I would end up disagreeing with any of it in practice. As I mentioned above, I thought I kept the focus of this post narrow enough so people would understand how and when it’s appropriate, but I guess people take away the message they want, and then comment about what they want.

Look at the post itself. If my goal was to drive traffic to the Sherpa article, that’s a way to use one single “click here” link to do it. Very simple stuff.

It can’t be that because not everyone clicks.

And yet, “click” is what works. Don’t shoot the messenger. 🙂

I use both. It really depends on the content of the site and if I want them to remain on my site or pass on through to something else.

Besides, what do people learn and love to do first on a computer anyhow? Click.

I’m no professional, but it seems to me a good rule of thumb is that if it’s an internal link, use “Click here” or similar, and if it’s an external link, use something descriptive.

The reasons being, If it’s external: a) It helps google understand it (regardless as to your ideology on how links should work, the reality is it helps google better index the internet) and the owner of the external site would probably appreciate it b) Semantically, an external link serves as more of a footnote or a citation, so it makes sense to link the text (or part of it) that you are citing. c) What do you care? (unless you’re getting paid for referrals)

As for internal, the rule is more loose. Navigation list don’t need a click here after every list item, etc.

I believe if falls more in how you address items you link to.

Instead of sticking the data results link at the end, I’ve found it better to offset it with em dashes after you first reference it.

Ex. According to XYZ study — “Link to study” — blah blah blah.

It’s important to provide the link while people are still interested and not bury at the bottom of an article.

#2 from a Top 10 List of Web Design Mistakes from Jakob Neilsen:

Don’t use “click here” or other non-descriptive link text.

As a senior web consultant, I advise my clients never to use “click here” for several reasons. First, to a sophisticated web user, it looks amateurish, like you don’t know how to use hypertext. Second, it can render a blind person unable to use the web page, because blind users frequently select hyperlinks off of an audio “menu” of the link text, so they can’t figure out which one they want if their “menu” says “click here click here click here click here click here.” Third, this could lead to a lawsuit from a blind person.

I appreciate your article, but..

I don’t like the way ‘click here’ clobbers readability of most sentences – it often looks really contrived.

The most telling reason I never started using ‘click here’, though, is that usability test scripts complain about links doing different things but having the same label. Since I screen for usability and standards (infrequently), the ‘click here’ is an interesting concept, but don’t look for it in my work.

I tapped here and scrolled down to leave this comment.
A plain Click Here is no help to anyone. I think the word Click works fine but it needs to be connected with something. Click for More, Click to see…etc.

quick disclaimer: i’m a huge opponent of ‘click here’ links. baxter, if you don’t mind i would like to piggy-back on your points. secondly, i’m a designer, not a writer… if that makes a difference.

how many of you looked at the “creative” that M.S. used? frankly, it’s awful. i wouldn’t dare click on anything on the page in the first place. i can only imagine those that did click thru were the people that are actually being made stupid by google. a well designed and thoughtfully written piece would have likely seen a higher click thru rate anyway.

this test needs to really be done in a similarly controlled environment, but with quality content with a decent design; not something that looks like spam.

I’m going to have to disagree as well, especially for the sake of Accessibility. I also agree with comments about text-rich links being easier to scan.

Let’s turn to Jakob Nielsen, who I guarantee has observed many more usability tests than Copyblogger. See the Good Luck in User Performance section in Outliers and Luck in User Performance.

Sure, some of Google’s guidelines make life uncomfortable for web site owners, but this particular guideline actually improves the quality of the Web for all involved.

Random Nutbag says

People generally are a bit dumb (or clickably unadventurous)

They tend to need instruction before action a lot of the time.

Blind people shouldn’t be the reason to change accepted and time tested wording, thats reverse discrimination, get on with life as normal, people adapt and adjust, if they don’t like it they can go elsewhere.

click “here” to prove it.

I’m probably repeating a lot of what’s been said, but I have to say that simple “click here” text is quite poor. Not only is it poor for SEO, it’s simply poor for usability.

If you’re a page skimmer, links will stand out to you. If you see a link that says “click here”, then you are forced to read the context around that link to find out why you should actually click here.

Placing the context OF the link IN the link is the best way to go. While you don’t want a 30 word sentence, you want the link to contain two key elements:

1. The action
2. The context

Then you have a very powerful link, which will be received well by skimmers and spiders alike 🙂

Let’s turn to Jakob Nielsen, who I guarantee has observed many more usability tests than Copyblogger

Jakob Neilsen is not a marketer. His thoughts on usability are good when he sticks to presenting data, bad when he confuses his abstract preferences with what works in the real world.

I make a living making the right choices when it comes to this stuff (and it’s not from this blog), and Jakob makes a living pontificating. You choose who you want to listen to…. it’s all fine with me. 🙂

Jeepers Mr. Peepers, with all the problems in the world, you guys are debating “click here”?! OK, “click here”.

I hate “Click Here” links because as I scan the contents of a website I have no CLUE where the hell the link will take me.

In the final paragraph of your link you should have the anchor on the text “the original Marketing Sherpa article” and not some random link that I will never click on.

Maybe you think you are some kind of genius – but your “Click here” bullshit is a violation of accessibility standards.

“Good link text should not be overly general; don’t use “click here.” Not only is this phrase device-dependent (it implies a pointing device) it says nothing about what is to be found if the link if followed. Instead of “click here”, link text should indicate the nature of the link target, as in “more information about sea lions” or “text-only version of this page”.”

Brian’s argument makes perfect sense. One should use “Click here” wherever there is a need to click. It’s just like another action word and copywriting anyways puts so much stress on using action words.

I have always been led to believe that it’s more an accessibility issue. If you take the links out of context as someone might who is using a screen reader, then a link with “click here” has no context and thus has no meaning.

You make a compelling argument, but not one that would stand the rigures of W3C or WCAG.

Great article and something I’ve been looking for info on for a long time. To me it’s common sense to tell the person what you want them to do. It means there’s no confusion.

Baxter, thanks for the follow-up. Just so you know, I would never use more than one “click here.” That would be silly.

But that is irrelevant – What if I had many articles I wanted to link to on one page. Going my your logic I could only use “click here” once and the rest would require some other text. Pointless.

Look at the post itself. If my goal was to drive traffic to the Sherpa article, that’s a way to use one single “click here” link to do it. Very simple stuff.

Yes, but you also would like for the article to be posted to Digg, right? – so why did you opt for the link to read “Vote for it at Digg” as opposed to “Click Here to Vote for it at Digg”

Also you have not addressed the Accessibility issue of using “click here”. You may have an axe to grind against Jakob, but what of the W3C?

Great tip. Thanks a lot!

Google did not make people retarded…they already were.

What is retarded is the way Google and SEO people get hung up on these things.

A website is for the user, not the algorithms.

When dumb Johnny average websurfer can’t figure out what to do to advance to the next webpage, it’s up to the webmaster to tell him by inserting a “Click here” message.

Stop worrying about Google and SEO. Start worrying about making it easy for web visitors to find the content.

I agree with the gist of this post. I use “Click here to add to basket” and similar links, as they are a specific call to action. That doesn’t mean that every link on a page has “click here” and I don’t think that’s what’s being suggested. It only applies to specific calls to action.

I wouldn’t use just “click here” in isolation, as it doesn’t make it clear what the user will get if they click.

Some other comments on the comments:
1) Designers who remove underlines on hyperlinks are the real villains;
2) SEO “experts” who turn interesting copy into marketing garbage, just to get up the search rankings, surely don’t realise that it’s better to have fewer people reach the site if you increase the number of people actually performing the call to action;
3) Jakob Nielsen may know about usability as an academic subject, but if everyone followed his recommendations it would be a very dull web indeed;
4) I think blind people will know what to do with a “click here to…” type link, even though they don’t click!

That makes sense as long as there is only one link you really really want someone to click.

You wouldn’t want to have your main navigation links replaced by clickheres? Would you?

It does’t work in cases when people look for a certain link. Anchor text stands out and meaningful text is easy to spot. Otherwise reader is forced to read entire context (not gonna happen).

I strongly agree with everyone that’s made the points about accessibility, poor writing, and making users feel like they need their hands held. Here’s a perfect example of an accessibility nightmare that “click here” can cause which I stumbled over just five minutes after reading this post.
http://www.flickr.com/photos/travelinlibrarian/1401364983/

I think that there’s a little bias due to the point of view. Click here isn’t always right, exactly like it isn’t exactly wrong.

If you have:
. inline descriptive links (i.e. “if you remind the last article…”)
. better descriptions (i.e. “Download here”)
. better labels (i.e. “About”)

Using ‘click here’ is obviously not right.

Instead, if you have:
. just the first part of the article (i.e. “Click here to read more”)
. generic go on message (i.e. “Click here to continue”)

And similar, it’s of course good to add a little ‘click here’.

There’s hardly a general rule that guides this kind of situations. The issue has been raised a lot of time ago when in long articles that doesn’t require ‘click here’ included inline links with “(link)” or “(click here)” annotations, that were just plain annoying. So, this exaggerated practice created a rule that forbid it (exaggerating it again).

As most things in this life, rightness is in the middle. 😛

I have to disagree with this article.

Keep in mind that the MarketingSherpa report is talking about e-mail and using newsletters to drive people to a website. The author seems to assume that this extends to links within a website.

In a website, using “click here” for a link is not only bad for Google, it is also bad for Section 508 accessibility standards. Imagine using a screen reader because you are visually impaired and hearing “click here,” “click here,” “click here” for every link.

Great post! I’ve always wondered, since I always used to use “Click Here” but then heard it was bad practice. But it makes sense…some web users need a real obvious command 😉

But Kevin Wohler brings up a good point, also. I guess we have to still keep in mind what audience our site is aiming for and make the best choice based on that. Maybe instead of making the link just “click here”, it would be beneficial for the whole link to be “click here to read the rest of this article”, in other words the call to action (click here) followed by where the action will take you (read the rest of the article)

I think the point of this post was not to get over-obsessive about the anchor text even when “Click here” is heavily needed. Anchor text is very relevant and I agree with the SEO/accessibility issues of using/not using anchor text and for that the solution might be — I think somebody mentioned it in the comments — to use an image instead of text and in the ALT attribute you can put all the words you feel like putting.

Well look at it this way:

I have a website page with a link to another page. I want the end user to click through to the second page.

If I use “CLICK HERE” slightly more people will click the link the if I use:

“Article on [stuff] continues on page 2” *Slightly* less people will click through, however slightly more people will go to that page directly from the search engine as now page 2 has usable keywords so the SE’s know what page 2 is about *slightly* more then if I had just a “CLICK HERE” type link.

The very, very easy way to get the best of both worlds is to have different links with different text to the ‘next page’. Its not really rocket science.

As for the “Click to continue” winning over the rest that is because out of those 3 links this is the one that makes most sense- its not word ‘Click’ that is doing the magic here is the “Continue” in combination with another C starting word. *C*lick to *C*ontinue sounds better then the other options. “Read more” did poorly as its nonsense (read more what?), the “Continue to Article” has too many Syllables and no alliteration. So out of the 3 options “Click to Continue” was always going to win the human vote. But then its not always about the humans in this internet game.

Still an interesting read non the less.

I guess, one doesn’t need a study to validate this… anyway now we all have one to quote, even 8% sounds such a cool number.

There are all kind of people on the internet; everyone is not a evolved user like the bloggers or the web designers or for that matter the so called internet buiness guys.

Many new users actually struggle thru their way on a site… a “tool tip”, “anchor text” with a button looking thingie is definite help for a someone to move on and click.

Thanks for bringing in this number to us.

I agree, *click here* anchor text has it’s place. There are times when that’s just what you want the reader to do — even when it doesn’t look pretty. Thanks!

> [Jakob Nielsen] confuses his abstract preferences with what works in the real world.

He does a lot of usability tests with real users and gets his ‘evangelism’ from that.

I think it makes total sense, but I personally click on links with anchor text that describes the link…and rarely on “click here” links.

WOW, that’s crazy. Read More gets negative hits.

To me, “click here” is confusing. I don’t know what will happend if i click it… but ok, good article. Statistics says it all… but i’m still against it 😛

To read many more amazing comments just like this one, click one this
keyword to learn more!
It always works for me!

I think “A Wenham” has it right–create multiple options to navigate, and then *you can do your own testing* to determine which one works best in your context.

If you’ve got a Big Red Fez that you want folks to click on, at some point it’s smart to just tell them to click on it. But that doesn’t mean there’s no other way to get there.

As Brian C. mentioned, perhaps a bit plaintively, he’s not advocating a whole page of “Click heres.” His main point (it seems to me) is that we can’t take X or Y or Z as gospel without testing to make certain. I’m sure he’d say the same for any tip that he gave you here–these are copywriting techniques that are put forward because they’ve traditionally tested well, but that doesn’t mean you don’t continue to test.

Please for the love of god don’t stop underlining hyperlinks, though. Or if you do, be sure you test it with users who haven’t seen your site, and watch them wave the mouse around (or not) to try to figure out what they can click on. Not pretty.

Maybe this observation needs to be narrowed down to previews/split-article/multi-page article constructions and not generalized (as some people seem to be doing) to all hyperlinks in all contexts.

Accessibility doesn’t have to be compromised if you’re working with a web page (email is its own Pandora’s box ).

so why did you opt for the link to read “Vote for it at Digg” as opposed to “Click Here to Vote for it at Digg”

Because what I want them to do is *vote.* Clicking alone accomplishes nothing for me, so I tell them exactly what I want them to do (just as I advised in the article). The only people who will be willing to comply with that request understand the clicking part. A big part of this has to do with understanding who you’re talking to.

Just a point of clarification on sight-impaired users, as they scan a page similarly to sighted users. They use a function in screen readers to list links, which reads the link text or the link title if it is available. Lists of ‘Click Here’ are very redundant and pointless if there is no context included with the link.

I think the test cited in Marketing Sherpa is interesting, but it is only a valid test for those three options. I would be more interested to see the results against more creatively written calls to action.

While I do not see a problem of ‘Click Here’ being used once in a while, seeing it used more than once or twice on a page is redundant, and not in a good way. The user can only click one or the other, and the more it is used on a page, the more it distracts.

‘Click Here’ is an action, but it also needs a reason. Combining the action and the reason provides a very powerful context for the reader.

Brian,
how about adding a title tag to the click here-link? That would give users an actionable anchor text, while also catering for those who need more ‘departure’ information (and of course our beloved search engines…)

(if this comment appears several times, please excuse me and delete duplicates. [long explanation omitted ])

Working with SEO experts I’ve been advised that using ‘click here’ as the actual link is a waste of a good link. A link containing keyword rich content that links through to a page all about that keyword is loved loved loved by Google. So how about a compromise?

How about ‘Click here to find out why data management is essential for your business’ and have the word data management underlined (or in a different colour font) rather than click here?

Great advice… with all of the ‘SEO’ tips and tricks out there it is sometimes easy to forget that site visitors are human beings. So much of the internet and web design has to do with psychology. SEO techniques should ALWAYS be considered secondary.

Could I suggest you take a look at a suggestion I have that could allow you your ‘click heres’ but not at the complete expense of accessibility and/or search?

Thanks – hope you find it useful (and maybe even take it on board!)

Your comment makes sense. I think the trick is not to use click here every time there is a link. Instead, save it for your call to action – otherwise it will lose impact. It’s exactly the same as “Phone Now” on QVC. Everything else can be a standard link.

@Alex
I agree entirely – so many pages have been so heavily SEO’d that they don’t read well when humans use them, and are little better than lists of keywords disguised as links and copy. No wonder many (most?) sites fail to provide a return on investment despite being high in the search rankings.

Nicely done. A simple concept many miss. I like the test results though, and will use “Click To Continue” more often. I noticed in these results that it seems that the text should not “tell” a reader to do an action (i.e. read more) but rather just inform them of the result IF they decide to follow the instructions in the text.

Joseph Ratliff
Author of The Profitable Business Edge 2

this article is cute, but boils down to: given 3 different choices (“Click here”, “Click to continue”, “Read more”) the audience of a sector-specific newsletter responded more to “Click here” links. from that you seem to extrapolate an absolute “see, ‘click here’ works, i was right all along”. the data is inconclusive, since it only compares three out of a far wider range of options, and i’m sure a fourth, stronger, context-specific, active call to action that doesn’t necessarily require ‘click here’ can be found (if it was the case of an extract, with link to the full article, i would have loved to see comparison to something like “Read the full article”, appropriately highlighted with styling to really stand out).

Aside from all the criticisms already mentioned, I can’t understand why you are so confident drawing conclusions from a single study that, while explaining methodology, does not indicate sample size (unless I am missing out on the full report somehow by not being a member).

Hi Mark. As I’ve mentioned a few times in this comment thread (like right above you), I make a living marketing online, and I do rigorous testing so I can make more money. “Click” always wins in my own testing for actionable links, but it’s nice to see someone publish independent results.

I agree I do need to test, but frankly it’s pretty obvious that “Here” is the problem. None of the statistical data you present uses it either.

There is nothing wrong with actionable words used in links. There is a problem with useless words like “Here” being used in links.

What I took from this post is that “click here” works as a CALL TO ACTION. It’s direct without being pushy. Personally I would want to qualify it a little, but that’s just me.

If I was going to buy, say, an e-book, I would feel far more predisposed to click a link that said “Click here to buy the e-book” rather than “Buy the e-book”.

Even without extra text in the link, I think people are missing the fact that you can describe a link outside of the linkable text itself.

“Want to learn more about copywriting? _Click here!_”
“This article is worth reading about. _Click here._”

I wouldn’t just put “click here” randomly around the page, and I don’t think that’s what Brian is endorsing, though some people seem to have taken it that way. Copywriters should leave the reader with an idea of what they want them to do (ie. buy), so the ultimate result of “click here” should be fairly obvious. Nobody would structure every link and navigation button as click here; that’s a strawman argument if ever I’ve seen one.

How do I get the click here on my articles or blogg?

Why not do both? A simple image – either image of the text itself, or a fancy graphic that says “Click Here To Continue” could be used. Then set the ALT attribute of the image tag to the engine preference name, like “Best Real Estate in the Nation!”

Then both people and the engines, click here.
http://www.datachoices.com
Data Choices
We compile. You decide.

It’s important to note that the study was conducted on an email newsletter – not web content. They also said it was “inhouse”. What does that mean? They tested it themselves, or they commissioned the study?

Frankly, I wouldn’t trust marketingsherpa to provide accurate usability/design/development/content advice.

I didn’t bother to read the actual report because by the time I got to the second page of the “free trial” signup I got sick of answering irrelevant compulsory questions, I live in a country that doesn’t have abbreviated state names, and on one page I thought I had a 6 month free trial and on the next learned it was a 7 day trial.

As it has been already said (#5), “click here” may work in certain situations, as in this follow up situation, but I wouldn’t recommend in a context-aware situations.

For instance, I would have used
“Read the original Marketing Sherpa”

instead of
“Click here to read the original Marketing Sherpa”

And not for SEO reasons.

great tip – i’m going to go reformat some of my blogs to reflect that.

Yeah I tend to disagree with you and im sure im not the only one. However you do raise a good point. I think cleck hear etc is more for accessibility reasons…

I completely agree! Dealing with and being out in the public on a daily basis i see it too often. If you don’t give some people a explicit instructions they will just don’t get it.

Besides it makes it easier for most people, they don’t need to think.

The way I see it, you might as well change your own website navigation to say “click here to go home”, “click here to learn more about me”, “click here to contact us”, etc. Click here (actually not here but on the next line) for more:

But that would be silly, wouldn’t it?

This is so sad. “Click here” is wrong, period, period, period. The action you want people to take is to read something, buy something, view something, whatever. Clicking is the means whereby. And anybody with their hand on a mouse knows that. Seeing these two words adjacent to each other reduces my trust and confidence in a site by about 20%; I assume it’s made by amateurs and things don’t work.

And anybody with their hand on a mouse knows that. Seeing these two words adjacent to each other reduces my trust and confidence in a site by about 20%; I assume it’s made by amateurs and things don’t work.

Or maybe what’s sad is that you–the professional–don’t understand that users are “amateurs,” and therefore your personal preferences are of very little consideration when it comes to what works.

Do what works, not what you prefer. That’s how true professionals operate.

The study you cite is of an email newsletter, not a web site. I would grant that crossing the application divide between email and web requires a little handholding — they are different media and things need to be a little bit more explicit than usual — but when people are using the web, they know a link is a link is a link.

Look at amazon.com’s homepage, for instance. There are many calls to action, but just one “click here”, and it’s in the footer, and even that’s one too many.

Very interesting post Brian. I am doing this for “Read more” links on my site.

I agree. I think the word “click” would be the most effective thing to place in an attempt to get more views.

Anecdotally I’ve seen this method work. In a recent email with 6 external links to the same site, “click here to do x” received 42% of the clicks.

I think it would be better for the visitor to know what to do rather then guess so the more informative you are the better it is..

From a users point of view “click here” will seem more natural than using an anchor text of your choice. Yes,from an SEO POV it’s better to use an anchor text,but over optimizing your targeted keyword could raise eyes brows in the SE.

it’s nice to see a blogger actually doing some research before giving “the facts”! Sometimes it’s easy to forget the basics. Good post.

If you’re trying to get ranked for specific key words on the search engines, this would kill you. Google is all about looking at anchor text of inbound links to rank you for keywords that match that text.

Makes more since to me to have:

Click here to order the Ultimate Egg Dying Ebook

We had a similar dilemma about Click Here. In the right context though, it works.

Well it is always a bit consufing but thanks for the post it made everything a bit more clear.

Hi there!
I just did a follow up post on this, without realizing it.

Basically, I think ‘click here’ can be improved even further by not actually using ‘click here’ as a call to action. They are very ordinary, needless words:

I would imagine that if you continued your test with my examples, it would improve click through rates even more!

I would love to know what you all think…

Rich (website optimizer fanatic)

I’ve noticed that reverse psycology works well. Although it’s usually better not to say you don’t want someone to do something that you do want them to do on a professional page, it seems whenever I stress the importance of NOT clicking on a link, it makes them curious of why not, so they usually do.

You are absolutely correct and i also support the concept of visitor enhanced optimization. After all your site is for humans, not search engines.

I am dying to know if you are tracking traffic from a recent post containing a ‘click here’ link to this page, “Five Ways to Make Your Email Marketing Work Better”.

Can u explain the whole thing?

@USman, not sure if you actually read the post or were just trying to feel included… seriously, did you read the post?

I think tell is visitor to click a nd follow direction you would like him to is good as long as you dont make the user feel really dumb

I agree. I think the word “click” would be the most effective thing to place in an attempt to get more views. I also feel that offering a special deal or offer would have better conversions though.

It seems like we’re insulting the readers’ intelligence by hyperlinking ‘click here’ rather than highlighting text within the sentence and hyperlinking it assuming the reader will figure out to click it but turns out we’re not. I’m going to be as literal as possible from now on. Thanks

It must work as I clicked a “click here” from one of Sonia’s articles!

Guess it’s a bit like the “wet paint” warning sign – we can’t resist touching to see if it really is web paint 🙂

Sorry, I couldn’t resist 😉
Greetings from Vienna, Austria, Robert Redl

“standard mongers”
the kind of people that have a three page website validated strict with absolutely no updated content.

There a great amount of times where your page will not meet “standards”, w3c dictates a lot of behavior and they are good general rules but not religion.

Most big websites in fact do not validate there is no ROI on nitpicking.

microsoft.com
yahoo.com
google.com

I ran into one exception while checking sites, and that was IBM.com, now you will be saying “OH ibm can do it why can’t you” well you will notice there front page is all static content (news is displayed through static swf), if you go to there troubleshooting page(first random page i clicked) you will notice it does not validate(I would like to know if there is a big website with dynamic,update content that does indeed validate).

In short if something works use it if you have good enough reason to the contrary.

Bioware Supporter says

WOW, that’s crazy. Read More gets negative hits.

Personally, I prefer a nice clickable button rather than a text link. It’s hard to resist an attractive button… so shiny… must press…

I’ll also use clickable graphics like a picture of an e-book.

So, it’s been three years or so since the Marketing Sherpa study on “click here” was done, according to the click here above 😉 — any chance there is a new point of view supported by research or can I go to the naysayers in my group and say that “click here” is still the best way to direct folks?

I like to think of it in terms of an offer – quid pro quo – you give me this and I’ll give you that. Not all links are offers, many are informational in nature, but as marketers we tend to make offers, right?

Take for example a link that reads: “Click here to download the xyz PDF”

Spelling out for the reader what needs to be given (a click) in order to receive (a pdf) makes a lot of sense in that context.

Lots of interesting comments about effective calls to action. Depending on the context, I think “Click Here” as well as other more compelling words such as “Donate To Save…”; “SignUp Now” etc. can work well. I agree with your readers that think the most important thing is to HAVE a call to action and ask your prospect/customer to act. I did a webinar on this recently for those who use Goldmine CRM who may be interested. You can download it at http://www.intelliclicksoftware.com

Is the use of ‘Click Here’ even Section 508 compliant? I mean you could get away with ‘Click Here for X’ but not just ‘Click Here’. I’m sure blind people would be a little confused with a link that just said ‘Click Here’. If the ALT text was a little more descriptive, then leaving ‘Click Here’ as the link text would be fine since the screen reader just looks at the ALT text.

Making a call to action like “Click Here” easy to see and easy to understand is a excellent idea that I will start using more often.

So true, I will test this tonight for sure…

Loved the post. My assistant and I have the same argument about whether to make Click Here part of the anchor text. I have always been told not to – big waste of key words. You make a valid point that the whole world doesn’t revolve around Google sEO

I see some merit in this. I have just changed my ‘about me’ blurb to end with ‘Click to continue’ instead of ‘Read more’. Will be interesting to see what affect this has.
I tend to agree with anthing internal can be click here, anything external, I personally prefer to know a bit about where you’re sending me. I often balk at multiple ‘click here’ cause I figure if you’re lazy enough to send me away multiple times in the same sentence, can I too be bothered. Probably not.

This is a simple, but widely overlooked way of getting people to take action. I was always curious of the exact stats so thanks for bringing that up 🙂

I agree that everyones just gone nuts with the Google SEO stuff…

It’s not about what Google can do for you, it’s about what you can do for Google (which is serve up good content).

I use ‘Click here’ sometimes, it’s much more user friendly. Chances are if I’m using ‘click here’ anchor text, I will already have another keyword rich link on the page anyway – hence it’s not a waste of a link.

I use “click here” anchor text only if the article or reference is a competitor for my key words but as a rule of thumb always use my keywords for anchor text, especially if I am linking to webmd or another psychiatric site with authority that I am not going to go head to head with.

Does telling someone to click here and then use the keywords as the anchor text still work or will google see “click here” and put the kabosh on the link?

the value of Click Here might be an outdated idea, and what seems to work more these days is the direct relevance between the article being read and the article being linked to. Click Here by itself is less a threat to the google spiders that it once was… My thoughts, anyway…

The problem is with your test alternatives…”click here” is ambiguous. Who wants to “read more” from an email. Your tests would have been more compelling if your alts were, “Start your application” or “order today”…who wants to just read your article. In addition, you don’t provide any numbers to back up your percentages, so it’s impossible to make judgements without knowing their statistical significance. Were all these tested on the same article? same day, same database?

I could write an essay on this.. but this does make me chuckle how wrong it is on so many levels.. even legally in many countries..

So if design is good, following accessibility recommendations, the display and behaviour of links should clearly signify what is clickable and what is not – these aspects convey what the text ‘click here’ is explicitly and unnecessarily describing. Contrary to popular belief, humans are not actually that stupid, whilst content should (generally) be pitched for a comprehension level of an 8 year old, interaction is a different kettle of fish. I see two year olds picking up devices and quickly learning what they can interact with by following these design cues.

So by using these design cues to indicate call-to-action, we are now free to use the meaning of the link text to convey additional helpful information SPECIFIC to the destination page, i.e. putting the ensuing interaction in context. I’m a great fan, and so is Google, of using the page title of the destination page as the link text (Is that a coincidence?) Users like consistency, it reduces the cognitive load and it makes them feel comfortable when they land on a page with content that the link that they have just clicked described. A page title, and it’s referring link, should as accurately as possible describe the contents of the page.

A final point – this generic link naming approach is probably not WCAG compliant, and would be breaking disability discrimination law in more than a few countries because of the way screen readers work. At best it would be introducing usability issues for this user base. You’d have the RNIB all over you if you tried to do it on a website of any significance in the UK..

Good points Stuart;

I will often use something like “click on the link ‘anchor text’” to read more on such and such. I feel this allow me to maximize my keywords for the anchor text.

Matt Gillooly says

I always, always put an action verb for links or registration to webinars. ‘Click here’ or ‘RSVP now’ things like that.

Descriptive Anchor Text
Whenever I just include a descriptive summary for the link’s anchor text I assume no one will click it. What reason do I have to click through if my anchor text gives away the main idea behind the link?

By the way, as someone who lives in Mountain View I find this line hilarious.
“Somehow, this person no longer saw links as navigation for actual people to use; they only exist to pass on “juice” according to an algorithm that no one outside of Mountain View fully understands.”

If you were making a magazine would you do a similar thing on the contents page?
“Turn to page 45 for an article on widgets”
“Turn to page 54 for an article on Acme Corp”
“Turn to page 64 for an article on the ugliness of Click Here”

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Roblox: Youre Moments Away from Getting into the Game Ошибка (4 исправления) (08.25.22)

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Популярные уроки Roblox

Повторная установка приложения на ваше устройство гарантирует, что на этот раз оно загрузится безупречно, и вы сможете войти в игру, не застревая на одном и том же сообщении так долго. Если решение для переустановки не сработало, не о чем беспокоиться, поскольку есть еще несколько отличных решений, которые можно использовать для исправления ситуации.

Иногда проблема может возникать только в определенном браузере, что может помешать вам войти в игру. Чтобы убедиться, так ли это, мы рекомендуем вам попробовать использовать Roblox через другой браузер, чем тот, который вы использовали раньше. Это должно заставить игру снова заработать. Если это не помогло, вы можете попробовать еще несколько решений.

Попробуйте вернуться в тот же браузер, который вы обычно используете. На этот раз вам нужно просто очистить кеш и удалить файлы cookie из браузера. Вам нужно полностью удалить их все, и это довольно просто сделать независимо от вашей платформы. Процесс отличается в зависимости от вашего браузера, то есть вам придется искать, как это сделать для конкретного браузера, который вы используете.

Roblox не будет работать должным образом, и вы вообще не сможете войти в игру, если плагин Roblox не разрешен в вашем браузере. Даже если это не разрешено, не о чем беспокоиться, поскольку вы можете легко использовать ручные настройки, чтобы разрешить это самостоятельно. Процесс этого также отличается для каждого браузера, а это означает, что вам придется искать его еще раз. Вам также обязательно придется сменить браузер, если вы пытаетесь использовать браузер Microsoft Edge, поскольку он вообще не поддерживает плагины.

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