chuck e cheese персонажи
Chuck e cheese персонажи
Character Origins / Design
The tuxedo look lasted for only a few years however, as Chuck E. Cheese’s Pizza began experiencing heavy competition from a new Family Entertainment Center called Discovery Zone that had entered the market in 1989. This new concept featured more physical activities and attractions for children and was rapidly expanding following an initial public offering in 1993. The pressure it put on SPT was enough to cause them to begin altering their restaurants, including some key alterations to Chuck E. Cheese himself. Gone was the classy tuxedo, as Chuck E. began taking on a more ‘hip’ fashion. This attempt at appealing to a younger more active audience now featured Chuck E. dressed in a long-sleeved yellow shirt and red shorts. Merchandise often depicted him partaking in more physical activities such as inline skating and surfing. Although Chuck E. managed to retain his red derby, the new look was quickly incorporated to the walkaround costume, merchandise, advertising, and also into a new logo that was in development.
During this transitional period that took Chuck E. Cheese from a street-wise New Jersey rat to a sporty mouse, other prominent changes were taking place while attempting to rebrand the character. Most notably, Chuck E. Cheese was given a new voice in 1993. Duncan Brannan began taking on the role of Chuck E., replacing Scott Wilson after a nearly 10 years of voicing the rat. At first Brannan modeled his version of Chuck E. close to the style and accent portrayed by Wilson, but over time began developing his own style of Chuck E. As Brannan has stated, «that was part of my assignment, morphing Chuck E. Cheese from a joke-telling, sometimes off-color New Jersey rat to a lovable, mainstream mouse who could sing.» 25
With the start of the new millennium, Chuck E. Cheese continued evolving his look and appearance. During the late 1990s there was a new version of Chuck E. referred to as «Cool Chuck» which featured him in a purple shirt and green shorts. This look was primarily used in commercials and advertising at the start, but was introduced to merchandise beginning in early 2000. By 2001 Chuck E. was dawning a new blue version of the «Cool Chuck» outfit, which became widely used on the animatronic and walkaround versions of Chuck E., and also featured in the showtapes produced by CEC’s Entertainment Department.
2012 Revamp & Controversy